CL Design

CL Design Twenty First Century Digital Craftsmanship
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Talking websites for people with disabilities and everyone else The standards do NOT ensure good design.

“Pioneers are rare but stimulating people to be around. Chris Lona is a pioneer in terms of communication for people with disabilities. We have worked extensively with Chris to improve the online presence for our hotels and particularly, our engagement with persons with disabilities. As a company we are passionate about improving the level of focus that we put into facilities within our hotels and

Chris has been incredibly helpful in helping us to become evangelists about the subject. We commend him and his company, CL Design, wholeheartedly to you”. - Robin Sheppard, President Bespoke Hotels

"Inclusive design must be done with a real sense of disabilities. Follow for depth on these issues. Chris has clarity I don’t see often. Most inclusive design merely patches over problems instead of creating brilliant product."
- Doug G.

“What we as blind and visually impaired people need is companies like CL Design SIMPLIFYING how we access the web which everyone else takes for granted. I myself use screen reader software to access programs on my computer. Trying to go online and look for information on websites with it is tedious and time consuming. Coupled with the added burden of having to learn navigation commands for the screen reader just to get the information makes it very challenging for a not-so-computer-literate person like me and persons who are new to blindness. What I like about Chris’s work is how it tells me what I need to do and then I just press one key to get where I need to go. The human voice narrated presentations are pleasant and a nice change from the robotic voice of the screen reader. It guides me every step of the way which eliminates endless and tedious searching for information I am looking for. I would encourage any organization to add these types of presentations to their website so that more people can be included online. As a customer I would be more likely to buy from a company that cares enough to make my online experience easy and pleasant.”
—Keiko N

“When I first went to the CL Design website I labeled it as not accessible because it didn’t work with my screen reader program. I created a screen capture video and sent it to Chris so he could experience what I was experiencing. It was after this that Chris challenged me to visit his site and turn off my screen reader. Then reload the page to hear the human audio prompts. I quickly discovered how easy and effective it was to use his site by listening to the audio narration and prompts in addition to pressing one key to get where I wanted to go. The methodology he uses does have its merits. To begin with, most of the heavy lifting actually takes place on the website, as opposed to on the user with the screen reader. Conceptually this has the potential to remove challenges associated with acquiring, installing, learning and using a screen reader because everything needed to access the website is included. Unfortunately, many things on the computer still require a screen reader, so having both is still a must. But this site was like a digital oasis in the desert and is a step in right direction for sure. Especially for companies that want to provide better online experiences for their customers and potential customers.”
—Eric O. Visit our terms of use, service, referrals/commission, and proposals/demonstrations. cldesign.co/cld_terms.htm

Twenty First Century Digital Craftsmanship: Presentation for Rolls RoyceBefore: https://www.youtube.com/watch?v=VKUgybZ3...
03/08/2026

Twenty First Century Digital Craftsmanship: Presentation for Rolls Royce

Before: https://www.youtube.com/watch?v=VKUgybZ3JZc

After: https://cldesign.co/cldbespoke/rollsroyce/

Assessment:

This "after" implementation for the Rolls-Royce Phantom Series II is the digital equivalent of a high-end physical showroom. It completely solves the "Legacy" issues we saw in the Spectre video (before).

Your current (before) site is built on 40-year-old 'Tab-and-Listen' technology. It treats your most elite clients like they are filling out a tax form.

The Phantom Series II digital experience has been rebuilt to match the car itself. By removing the 60-second 'Orientation Penalty' of the "before"and replacing it with intent-based shortcuts, a digital concierge that respects the user's time and dignity has been created.

Gain Digital Parity and ensure that your visually, hearing, mobility and cognitively impaired client receives the same level of bespoke care as someone walking into your Mayfair showroom.

Rolls-Royce Motor Cars

Address

12424 NE 2nd Street
Bellevue, WA
98005

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm
Saturday 10am - 4pm

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