Art of Kind Design

Art of Kind Design Branding, design and messaging for service businesses, course creators and coaches. Alise is the owner & founder of Art of Kind Design.

We transform outdated brands into powerful, and cohesive marketing tools. Helping service businesses attract more high-value clients. Branding, copywriting, and design for entrepreneurs, course creators and coaches so they can do more of what they love while attracting clients, and growing business- with ease! Specializing in funnel design & web design + branding for businesses to attract their audience, build trust, and gain long term clients. Get in touch if you would like to collaborate.

Few more brand details from . It's BOLD, it's fun, it's feral, it's also class. ⊹ ࣪ ˖
06/18/2026

Few more brand details from . It's BOLD, it's fun, it's feral, it's also class. ⊹ ࣪ ˖

Karrie's brand was so much fun to work on and build in . Like many people who find me, she was ready to have a website...
06/17/2026

Karrie's brand was so much fun to work on and build in . Like many people who find me, she was ready to have a website that felt clearer, and more like her.
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In our VisionCraft deep-dive it was clear to me: she knew exactly who she helped, the value she had (her clients thought so too), but she had evolved past what she built years ago.
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I looked at everything: her website structure, email automations after lead magnet opt-in, brand identity-- and took what was already working to build around.
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The thing about Karrie is she has such a fun & unique voice, so distilling her services, and her genius into web-copy that spoke to the things she talks about in her content was actually quite easy! I got to put on my Chief-Weirdo hat daily and think "what would Karrie say here?".
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This is why I love working with personal brands & coaches, everyone has their own flavor.
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The VisonBuild was so much fun- we reviewed all the brand assets (copy, graphics, logo, website) & made final revisions in A SINGLE DAY and launched that night.

Go check out

06/12/2026

A full three minute audit that no one asked for.. except Sulai!

The biggest question to ask yourself is— what is the goal/ purpose of my site?

Is it accomplishing that goal?

06/11/2026

To do or not to do- here are two common pricing on website scenarios & the logic behind yhem ✨

Last year Outfitters came to me needing a site- they had experienced massive growth and demand in their first year of cr...
06/09/2026

Last year Outfitters came to me needing a site- they had experienced massive growth and demand in their first year of creation, but didnt have a synthesized digital presence.

They were ready to create a digital foundation for their growth & marketing.

We started with the VisionCraft deep dive, to understand the mission, ethos and story. This built the foundation.

From there I worked on all parts of the brand:
💥Messaging - tagline, unique selling prop
💥 Brand bible
💥 Brand identity- colors and fonts
💥 Website
💥 Sales sheets & marketing pdfs

The big question- how to convey what the brand stood for, what they solved for their customer, in a quick glance?

I had no product photos— only their bottle mockups— yet this is a brand that has a lot of character, so I played with interactive elements, custom icons built by a digital artist & gifs to make the site pop 💥

After a few iterations on our VisionBuild intensive we chose the tagline “pour like a pro”

The Outfitter spirits create confident pours- for bartenders or home cocktail gurus alike.

What do you think?

Go check out & next time you’re in the store give them a try!

05/26/2026

The assignment👇
Create a spa like website that centers the client at the forefront by using details that connect on a personal level, showcases our expertise and instill trust such as:

-Images of Dr Julie looking professional and supportive.
-Client testimonials & logo showcase of places her work has appeared.
-An easy user flow for the customer to get feom point A to point B with little friction
- A client portal function that ensures our clients are taken care of & get extra support (this elevates the client experience)
-Copy overhaul to reflect the solution Julie provides

The results:
-A booking & new client in the first 4 days after launch!
-Showing up on web searches for pet loss coaching
-Messaging that helps the client understand this is the exact right solution they have been looking for.
- Clean and easy to use interface that Julie can manage herself!!

What do you think, did we nail it??

was such a blast with my fellow Bellingham freelance / marketing crew ✨ its fun building a creative network & community...
05/20/2026

was such a blast with my fellow Bellingham freelance / marketing crew ✨ its fun building a creative network & community with friends.

Met some international & local founders doing cool things!!

Till next time

Clarity converts. Confusion doesn’t.What happens when a business is actually doing everything right… but the brand tells...
04/26/2026

Clarity converts. Confusion doesn’t.

What happens when a business is actually doing everything right… but the brand tells a different story?

Good Dog Auto Glass had the expertise, the reviews, the reputation,
but their website was hard to understand. It felt stuck, cluttered and repetitive. Too much info but not enough substance.

That gap creates hesitation, and hesitation kills momentum.

So Art of Kind rebuilt the user experience from the ground up. We kept the foundation the same— colors, expertise— but highlighted what made them stand out to make it easy for customers to engage.

Clear messaging that sets expectations, expertise and clarity on what and how they do things.

Softer visuals and professional photos (captured by .sfer) that reflects modern capability.

A structure that guides people from “just browsing” to “booked.”

We brought the important things forward,
mobile services, real customer experiences, the level of care behind the work—
so nothing valuable gets lost in the noise.

The result is:
A brand that feels as solid as the service behind it. A website that doesn’t just sit there, it works.

And in the first month they got 75 new web inquiries alone!

Now the business is positioned to attract higher-value clients,
increase mobile bookings,
and grow into its bigger vision, without losing the heart that built it.

When your digital presence finally matches your real-world quality things start to move.

Maybe your brand/ web presence goals feels as big and expansive as they do overwhelming.. You may not know where to star...
01/13/2026

Maybe your brand/ web presence goals feels as big and expansive as they do overwhelming..

You may not know where to start, or what to focus on. You may be in the same boat as a lot of my clients:

Your brand causes more confusion than it does clarity. For you, for your clients. Is it doing anything? Where are my leads ending up? Can people tell what I do and how to work with me quickly?

If you feel any of those ways I have news: Your website isn't working for you- you worry people will see old info, that it misrepresents your offers or that people will simply get lost in a sea of words.

Your website says everything without saying anything at all, because it was built over time, spaghetti thrown at the wall to see what sticks.

I'll tell you one thing- your business sounds like it is evolving but is stuck in last years clothing, like a kid outgrowing it's shoes.

How I help?
By building clear, beautiful brands.

We simplify your brand so it can stand out. So you can start marketing and selling your services with ease.

Your backend a mess? I got you. Your frontend a mess? Also got you.
Don't know what I'm talking about? That's ok, I. got. u.

Lets build clarity & ease with your brand, offers, sales funnels or whatever else you're dreaming and scheming in 2026!

✦ DM me hello to start the conversation.


One thing I've realized about most of my clients is even across industries, their purpose & passion lay in the same area...
01/10/2026

One thing I've realized about most of my clients is even across industries, their purpose & passion lay in the same area: making a difference in the community.

Call yourself what you may- purpose-drive, heart-led, customer-driven... It's founders & leaders like you who need a brand that match their energy and gets noticed.

A brand that helps form the first link of trust & ease so you can serve your community.

It's time to amplify your marketing efforts with a brand that is as professional and personality-driven as you are.

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Bellingham, WA
98225-98229

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