On Target Marketing

05/08/2019

Marketing foibles abound. Most can be prevented by doing market research. Can't afford it? Consider using some old-fashioned shoe leather: Get out and ask people what they think.

Marketing mistakes can extend to a company's name, which can make or break a small business.

10/10/2018

It's easy to forget that social media posts on a personal account also reflects on your professional brand. The mistake can cost you.

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how…

08/24/2017

Further evidence that proofreading matters:

The Suffolk County Purchasing Office has posted a new Bid Announcement.

Document Number: 17/0303
Title: HIPPA RISK ASSESSMENT AND COMPLLIANCE REVIEW AND CONTROL GAP ANALYSIS SERVICE

To obtain a copy of the document:

Log on to the Suffolk County website: http://dpw.suffolkcountyny.gov/rfp/Home.aspx
Select from the Menu Bar Offerings/Search
Locate Document Number and click View Detail

Please do not reply to this email address.

04/06/2017

The ad, and its subsequent backlash, is a reminder of the risks of appropriating news items, trends and movements for commercial purposes. An ad spend of this magnitude requires ruthless research before it is executed.

After a backlash on Twitter, Pepsi pulled an ad featuring Kendall Jenner handing a can of soda to a police officer at a demonstration.

09/12/2016

Proof that communicating swiftly and truthfully, the first time, is always the best policy.

As her campaign stonewalled on Sunday over a problem it knew of on Friday, one political analyst wondered: ‘Is there a story they couldn’t make worse?’

08/26/2016

A Bloomberg/Harvard collaboration on a school for city mayors. I hope the curriculum includes a course on ethics.

The new Bloomberg Harvard City Leadership Institute, endowed by former New York Mayor Michael Bloomberg's Bloomberg Philanthropies, could support mayors' innovative projects.

07/13/2016

The real estate industry is considering how to cash in on the Pokemon Go craze, and, according to this story, is already implementing VR technology to allow potential home buyers to view a house without having to physically visit it. I see great potential for restaurants piggyback on Pokemon Go. What other industries do you envision could take advantage of this popular app? http://therealdeal.com/2016/07/13/gotta-close-em-all-how-one-citi-habitats-broker-plans-to-turn-pokemon-go-into-real-estate-bait/

Thousands of businesses across the country are already using the new nostalgia-charged gaming app known as "Pokémon Go" to draw potential customers down the primrose Poké-path and in through their open doors. And now, one broker thinks it may be New York real estate's turn. Sin

05/16/2016

I am honored to be recognized among this prestigious group of professional communicators.

05/03/2016

One week from tonight, we'll celebrate Long Island's finest communications professionals at the Public Relations Professionals of Long Island - PRPLI Gatsby Gala & Awards Program. Meanwhile, here's something to help you brush up on your Roaring Twenties lingo.

Let’s grab a gigglewater and get spiflicated, old sport. Check out more awesome videos at BuzzFeedVideo! http://bit.ly/YTbuzzfeedvideo MUSIC Savoy Strut Lice...

02/26/2016

As we begin to wind down to the weekend, this story reminds us to remember our humanity.

Not long ago, I met a petite but fierce woman named Dhanpati in a resettlement area outside Delhi. The day was bitter cold. We sat in her unfinished two-room house, with pink walls, that lacked heat,

02/22/2016

This article is proof positive that online competitive intelligence is hard to obtain by yourself. The same holds true for search engine optimization. But for those of you willing to try and go it alone, here are some tools to help you.

Are you ready to track your competition and see how you stack up? Use these 10 SEO tools to find out where you stand and how to improve.