Shape Integrated Software

02/21/2024

NEW BLOG! | Explore the intricacies of marketing data sources and understand the pivotal roles of data management, quality, and integration. | READ ON -> https://bit.ly/49o6tfy

03/22/2021

Not even the best digital advertisers are safe from PPC spend disasters! Luckily, there are steps you can take to safeguard your clients. Join us Wednesday, March 24, as we discuss ways to protect against spend disasters with Neil Andrew of PPC Protect. Reserve your seat today: https://bit.ly/2QyOrUF

03/14/2019

When you’re purchasing new PPC software, it’s easy to convince yourself that a shiny new tool will solve all your problems.

Shape's VP of Marketing Nicole Mears enthusiastically tried several solutions during her PPC career but no one solution met 100% of her team’s needs. (And this is coming from someone who now works for our company building PPC software)

After looking back at 10 years testing PPC management software, Nicole created the guide she wishes she had day one to help her judge each platform’s value.

Find the guide here: http://bit.ly/2T2lifW

The guide details 9 major purchase considerations to evaluate, along with 100+ questions to ask yourself and software vendors to help determine if they’re the right fit for your company.

There is no single “best PPC management software” solution on the market.

01/16/2019

Is your team facing budget cuts in 2019? Don't let limited budget ruin your results. Check out our 10 tips for eliminating wasted ad spend while still driving exceptional results on the TARS blog!

Hearing the words “we need to reduce ad spend” from your boss or client is never a great start to a conversation. A million questions run through your head. Why is my boss/client unhappy with performance? Why now? Will performance nosedive? What did I do wrong? Am I going to get fired? Ahhh, why...

12/12/2018

"It's a no-brainer. By migrating to Shape, we’ve added hours back each month that we use to develop stronger strategies." - Brian Penner of Mad Fish Digital

Learn how the team at Mad Fish Digital, an award-winning digital agency, automated over 400 work hours in 2018 by using Shape's budget management software.

Utilizing Shape, Mad Fish Digital has been able to reclaim 400 work hours by automating manual PPC budget management processes. Team members can view clients’ digital ad spend and performance metrics in one easy-to-scan dashboard and can push changes across multiple advertising networks all from o...

12/10/2018

We're excited to announce Shape is now fully integrated with Ads! With Shape's robust budgeting software, you can optimize campaign performance and spend across 8 ad platforms. Our built-in automation tools are designed to help agencies scale.

A lot of people (326 million) hang out on Twitter. Marketers are eager to capitalize on this highly engaged audience and that’s why we’re happy to announce Shape is now fully integrated with Twitter Ads. Manage and automate your clients’ Twitter ad spend more easily with Shape.

11/28/2018

Chatbots are becoming more proficient at engaging and qualifying prospective customers than traditional website forms. Arnav Patel of the chatbot software solution TARS details how to effectively set up your marketing chatbot to convert prospects from PPC campaigns.

Chatbots have found a promising niche in digital marketing. Increasingly, marketers have found that Chatbots are great at engaging and qualifying prospective customers by providing a more conversational lead capture process. But marketers must be aware of the limitations of chatbots or else risk cre

10/10/2018

Days after launching a new campaign, your PPC budget that was supposed to last a month is gone. No more budget until next month. Your client is furious!

Sound familiar? Advertising platforms don't make it easy to pace campaign spend.

We took our most powerful feature, AutoPilot, and created a powerful cross-platform budget pacing tool: AutoPilot Daily.

07/11/2018

Pitching a budget recommendation to a digital advertising client doesn't have to be nerve-racking. Learn the techniques that will help convince your clients to increase their ad spend and those that don't.

Recommending budget increases to your digital advertising clients is nerve-racking. Learn how to turn reticent clients into top spenders and what will scare clients away.

07/06/2018

Have you checked out our podcast, Shape the Conversation, yet? CEO Jonathan Davis and VP of Marketing Nicole Mears talk about their experiences building a SaaS company in Bend, OR; the future of digital advertising; and more!

A podcast from shape.io. We talk about our experiences building a SaaS business in Bend, Oregon, the future of digital advertising, talking to some great guests and more.

06/25/2018

The Google Advertiser Community is a surprisingly great resource to generate new blog post ideas. Learn a few tips and tricks we use to find new topics to write about!

The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising products. We share a few tips and tricks we use to uncover hotly-discussed PPC topics and question for blog posts.

05/22/2018

Performing the day-to-day tasks of a digital marketer can be great preparation for leading a team.

Nicole Mears writes about skills to cultivate through your career if you have an eye on one day moving into management.

Are you preparing to make the jump from digital marketer to department manager. Learn how four skills that you cultivate as a digital marketer can help you become a better people.