Bob King at Combined Communications

Bob King at Combined Communications Solutions.... Digital-Radio-Events Radio and Digital channels that bring you customers!

Most back-to-school purchases will continue to occur in stores (56%), consistent with prior years, but online is gaining...
07/11/2019

Most back-to-school purchases will continue to occur in stores (56%), consistent with prior years, but online is gaining ground and set to grab 29% of back-to-school spending, up from 23% last year.

Sales of electronics, smartphones, and other gadgets will fuel back-to-school spending this year, and while the majority of shopping will be done in stores, online is gaining ground.

...59.0% of baby boomers will be digital buyers this year...
07/03/2019

...59.0% of baby boomers will be digital buyers this year...

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

Audio is hot right now and a must for marketers looking to reach increasingly elusive and fractured audiences
06/26/2019

Audio is hot right now and a must for marketers looking to reach increasingly elusive and fractured audiences

The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study.

Given the evidence that consumer tastes are changing, an attitude of ‘Why mess with a recipe that has worked well over t...
06/21/2019

Given the evidence that consumer tastes are changing, an attitude of ‘Why mess with a recipe that has worked well over the last 40 years?’ is the wrong one to take.”

A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018.

Consumer market for home improvement products is expected to grow by 5.3 percent in 2019
06/19/2019

Consumer market for home improvement products is expected to grow by 5.3 percent in 2019

Low unemployment, solid existing home sales and growth in product sales in 2018 are among the reasons the Home Improvement Research Institute (HIRI) projects continued sales increases for products in the U.S. home improvement industry.

Brands that combine entertainment and dining in smaller spaces now make up a third of the leisure retail market.
05/31/2019

Brands that combine entertainment and dining in smaller spaces now make up a third of the leisure retail market.

For some time now, mall and center owners have courted concepts like Dave & Busters and Round One to fill their big, empty boxes.

Audio is also the only way to reach people when they can't use a screen.
05/23/2019

Audio is also the only way to reach people when they can't use a screen.

The ability to engage the audience with in-depth, engaging stories, to challenge social norms, and emotionally resonate in branding, makes our aural fixation a formidable and influential movement.

Most automotive shoppers show indecisiveness when buying a vehicle, according to research by CarGurus. The online automo...
05/16/2019

Most automotive shoppers show indecisiveness when buying a vehicle, according to research by CarGurus. The online automotive marketplace recently followed the digital-purchase paths of more than 3,000 car buyers

In a Wards Q&A, CarGurus lead researcher Madison Gross talks about the vehicle-buying behavior of various demographic groups.

How consumers are viewing legal cannabis for the treatment of ailments.
05/14/2019

How consumers are viewing legal cannabis for the treatment of ailments.

While it’s still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.

...despite their reputation for valuing health and wellness, millennials are in worse health than their elders in Genera...
04/26/2019

...despite their reputation for valuing health and wellness, millennials are in worse health than their elders in Generation X used to be...

Their health is worse than Gen X's was at the same age

Combination of TV and AM/FM radio generated about twice the lift for these brands as ads running on Facebook and Google,...
04/09/2019

Combination of TV and AM/FM radio generated about twice the lift for these brands as ads running on Facebook and Google, causing a 40% increase in site visits...

The combo of TV and AM/FM radio generated about twice the lift for D2C brands as ads running on Facebook and Google.

The research found that younger generations place an even higher value on lawns than their parents and grandparents...
04/03/2019

The research found that younger generations place an even higher value on lawns than their parents and grandparents...

Landscape group survey finds that young people like lawns more than older folks.

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