SugarSpun Marketing

01/19/2018

Jen is in Phoenix, AZ this week teaching workshops on Micro Influencer Marketing and Facebook. Great crowds, good questions and let's be real here, a city of fantastic food choices! (Escaping the SW PA winter freeze doesn't hurt either.) 😉

01/12/2018

These updates make for easy reporting... Just change the dates... Yes folks, Facebook will continue to prioritize what people are most likely to engage with and unless you are a high quality content publisher, that rarely means your brand. Keep focusing on highly targeted advertising, enabling and encouraging consumer to consumer sharing and leveraging tools like organic audience optimization.

CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook.

11/01/2017

Jen had the pleasure of speaking to three standing room only crowds at the SEMA show this week in Las Vegas. It’s not every conference we hit that has a drift tract in the parking lot!

08/10/2017

Jen had the absolute pleasure of joining Ross Dunn and John Carcutt on the 300th episode of SEO 101 on Cranberry.FM last week. (Jen was Ross's original co-host of the show when it launched back in 2009.) Listen in for some laughs and some knowledge as they talk everything from the non-safe search friendly last name Jen had when she joined the industry to how algorithms have expanded beyond SEO and are now a major factor across most social media channels as well.

The 300th Episode: Social Media Strategy And Analytics Original Air Date: August 7, 2017 Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a deca...

08/02/2017

Don't miss Jen's article on Influencer Marketing over on the Simplilearn blog!

Learn the best ways to find, approach and create an ongoing relationship with influencers and evangelists

06/14/2017

Jen cranked out a new infographic this week. This one aims at bringing you up to speed on the basic concepts of Influencer Marketing. If you've been reading all the fuss, but are still catching up with Influencer Marketing as a tactic, this is a great resource. Is there another topic you'd like to see us spell out visually? Leave a comment or send us a message with your idea and we'll see what we can do.

If you're still trying to figure out the difference between an influencer and an evangelist, or why it even matters, this Infographic is for you!

04/26/2017

Our own Jennifer Cario, an OMCP Certified Trainer and OMCP Committee Member sat down with OMCP President Mike Stebbins to talk best practices a few weeks ago. The podcast (and transcript) are up now and worth a quick listen.

Listen to SugarSpun Marketing's own Jennifer Cario talk social media messaging best practices with OMCP's Mike Stebbins in this OMCP podcast.

02/07/2017

Jen was in NYC this week teaching workshops on Visual Social Media and Facebook at the NY Now show at the Javitts Convention Center. Stopping by the NY Public Library to visit Patience and Fortitude, the lions that guard the entrance, turned out to be a good reminder of what we need in life.

Whether you're patiently waiting on the growth of your social media strategy or counting on Fortitude to carry you through a workshop after waking up with the flu...these iconic lions are a great reminder to all of us to never give up hope or effort.

02/01/2017

The SugarSpun offices are full of post-it notes, time stamps, scripts and storyboards this week as we put together marketing videos for a client. If Jen goes missing, look for her under the piles of crumpled up Post-its.

01/20/2017

Jen is in Phoenix this week teaching workshops on Facebook Marketing and Content Marketing for the Craft and Hobby Association's annual Creativation trade show. Packed house and happy session attendees this morning, cactus and wineries this evening!

01/17/2017

Not a brand new article, but a pretty insightful look at what it takes to create an influencer on a social network. Also a great reminder to those of us in marketing that in a world where influencers are becoming more and more expensive to engage with, the world of micro-influencers holds strong appeal and potential for brands of all sizes.

“Whatever you do in life, it helps to have a following.”

01/09/2017

We're shooting video for a client on one of the coldest days of the year...If you have to be outside in single digit temps filming, it's at least nice to have a beautiful backdrop. Love our Pittsburgh bridges!