AVOW Communications

01/13/2016

New Jersey's Transportation Trust Fund -- the engine behind road, rail and bridge repair in the state -- is scheduled to run dry on July 1. The fund is vital for commuters, for commerce, for overall safety and for employment of the men and women who work on our transportation infrastructure.

We developed this spot for our client ELEC -- the Engineers Labor-Employer Cooperative, which is the labor-management fund of Operating Engineers Local 825. It shows the complexity of New Jersey's transportation networks, the efficiency and expertise of Local 825 members and their union contractors and it debunks special interests' claims that road construction in New Jersey are proportionately higher than in other states.

The TV spot began airing this week and urges public officials to "Fix the Transportation Trust Fund Now!"

12/24/2015

Wishing all our personal and business friends joy, peace and prosperity through the holidays and 2016.
Merry Christmas!
Happy New Year!

09/25/2015

This week we launched our newest TV spot and campaign for client ELEC, the Engineers Labor-Employer Cooperative, which is the labor-management fund for IUOE Local 825.

The spot will reach more than 2 million homes over eight weeks throughout New Jersey and in five counties of New York State.

Our purpose is to foster an appreciation for the monumental work and achievements of Local 825 members.

To watch the spot, click the link to ELEC website, which we launched this summer ... the video is on the page.

This week, ELEC launched a TV ad campaign to foster an appreciation for the monumental work and achievements of Local 825 and its members. Our campaign will begin with a 30-second TV spot that will air throughout NJ cable systems as well as those in our five counties of NY State. In all, we …

11/26/2014

We are grateful to all our clients and friends. Grateful for good health and healthy loved ones. Grateful for a good year.

Happy Thanksgiving to all our friends!

10/04/2014

On being selected for induction into the New Jersey Advertising Hall of Fame, I am touched, proud and humbled, all at once. I am grateful with all my heart to my industry friends and colleagues and to the New Jersey Advertising Club.

The NJADClub holds many educational, social and awards events throughout the year. I thank all who have participated, volunteered and worked tirelessly to make them the best possible events for the advancement of our industry.  

07/12/2014

Even in Thailand, emotion empowers communication, selling technology or anything else. Amusing trail of comments, too.

jo mer teknologien utvikles... jo vanskeligere er det å oppleve det vi alle lengter mest etter For other languages dtac "爱的力量"电视广告（官方高清)：广告商 dtac ( 简体中文 ) : ...

03/18/2014

Did you know that 21 of the country's biggest brands are headquartered here in New Jersey? I didn't either but here's the list ... impressive brands with high recognition.

The biggest brands across the nation were put to the test, and 21 New Jersey companies made it into the 'billion dollar brands club' as some of the most valuable brands in America.

02/13/2014

Century 21 continues to be the most recognized brand name in real estate since 1999, according to the 2013 Ad Tracking Study conducted by Millward Brown.

This is all the more admirable given that the brand consists of independently owned and operated offices. To ensure brand consistency, someone there must be doing a great job of brand management, probably Bev Thorne, chief marketing officer.

Congratulations on sustaining such an achievement over a fifteen-year period.

Madison-based Century 21 Real Estate LLC is the most recognized brand name in real estate according to the 2013 Ad Tracking Study conducted by Millward Brown. Century 21 is the industry leader in brand awareness, a position it has held since 1999.

01/18/2014

Great photos and great work being done by the finest Operating Engineers, Local 825!

photos from the 2014 Winter Classes being held at the NJ Training Center .

09/27/2013

Clients and prospects frequently ask how they can boost their website's visibility on Google and other search engines. The answer really begins when you plan your website in the first place, or revamp it. The linked article summarizes best practices and focuses on how to optimize your site's content, links and use of social media to maximize organic visibility as opposed to falling back on paid search.

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now. In 2013, success in SEO hinges o...