01/25/2024
It’s been a blast working with Founders Brewing Company, a top-ten US craft brewery, to help them navigate the dynamic and challenging craft beer category! In a space marked by constant innovation and sophisticated brand engagement with the US beer consumer, Trinity and Founders set out to reposition the flagship All Day brand with a comprehensive communications strategy and omnichannel campaign. We crafted a mindstates segmentation model, which led to a novel approach to consumer understanding. With this foundation, we were able to develop print and digital that is more relevant and appealing to a younger LDA audience but inclusive of All Day’s current drinkers.
We shot both video and still with a diverse group of talent over two days in LA, which brought a lot of the chill, social energy to the campaign. Relatable moments with friends layered with bold and distinctive typography and brand colors, brings the viewer into the scene – and into the brand!
We'll be sharing more exciting work with over the next few months – stay tuned!
Founders Brewing Co.
