M NICHOLS PR

M NICHOLS PR The art of strategy. The craft of communications.

Do you assume that everyone on social media is between 18 and 34? You might be ignoring a large portion of your audience...
06/18/2018

Do you assume that everyone on social media is between 18 and 34? You might be ignoring a large portion of your audience.

When marketing to customers on social media, who are you expecting to reach? For many marketers, the expected social media user is someone in their 20s or early 30s who is never far from their smar…

Creating a powerful headline...
06/01/2018

Creating a powerful headline...

You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.

Click below for some Hashtag Hints...
04/03/2018

Click below for some Hashtag Hints...

Do you use hashtags to promote your business on Twitter? Here are 5 different hashtag types that could get your business found easier on Twitter.

Snapchat or Instagram: Which makes more sense for marketers?
03/20/2018

Snapchat or Instagram: Which makes more sense for marketers?

It seems that since the beginning of time (or at least since 2011), two apps, Snapchat and Instagram, have been battling it out for the attention of the general population and for the dollars of ma…

Learn Why LinkedIn Should be Part of your Social Media Marketing Strategy...
03/13/2018

Learn Why LinkedIn Should be Part of your Social Media Marketing Strategy...

For B2B social networking, LinkedIn is where the action is! Learn how to harness LinkedIn’s marketing power and generate leads.

Use these ideas to improve your Social Media strategy, intrigue your audience and create more leads...
03/01/2018

Use these ideas to improve your Social Media strategy, intrigue your audience and create more leads...

Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.

See why press releases are important to reach your key audience..
02/08/2018

See why press releases are important to reach your key audience..

While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.

Follow these tips to make your videos stand out..
01/17/2018

Follow these tips to make your videos stand out..

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.

Check out these marketing trends for the new year...
01/04/2018

Check out these marketing trends for the new year...

The 2018 Marketing Trends You Need to Know

Influencer marketing is one of the most effective ways to connect with a millennial audience. Here's how to reach millen...
12/12/2017

Influencer marketing is one of the most effective ways to connect with a millennial audience. Here's how to reach millennials with it.

Millennials, roughly defined as people born between 1980 and 2000, are different from the generations that came before them. For one thing, many millennials are digital natives, meaning they not on…

How would your company handle a crisis? These 9steps can help you plan for, respond to, and learn from a PR gaffe.
11/01/2017

How would your company handle a crisis? These 9steps can help you plan for, respond to, and learn from a PR gaffe.

If you pay any attention to the news these days, it seems like crises are lurking around every corner. One month, there’s news of millions of people’s private data getting into the hand…

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