08/23/2025
We don’t use AI to make content. We tell real stories for people.
The reason has many layers.
Predictive AI, by definition, cannot have an original thought. It uses content that has already been written to decide the next word in a sequence.
Large language models (LLMs) and the servers that host them use an immense amount of energy and water. Energy prices nationwide have risen 10% in the first half of 2025.
Finally, AI generated content does not work for brands that want to form connections with their customers. It is often incorrect and lacks personality. It is built on the backs of writers, artists, and photographers who likely worked for years to hone their craft.
Comment if you want your brand to stand out in a sea of AI generated garbage.