SSMCommunications

Directions Website

SSMCommunications Crafting custom websites to help businesses & nonprofits connect, grow & thrive. WordPress & Shopify. Managed WordPress hosting.

You aren't everyone's cup of tea, no matter how much sugar you add.The same goes for your business. Trying to win over e...
10/20/2026

You aren't everyone's cup of tea, no matter how much sugar you add.

The same goes for your business. Trying to win over every potential customer can leave you watering down your message until there's not much personality left.

Focus on the people who appreciate what you have to offer instead of changing your approach to please everyone.

The coffee drinkers are never going to order tea anyway.

They’ve already done the work. They looked around, decided they’re interested, and are ready to connect.Your contact for...
10/15/2026

They’ve already done the work. They looked around, decided they’re interested, and are ready to connect.

Your contact form should get the information you need to start the conversation without asking for their life story.

They made it this far. Don’t make the last step the hardest one.

Your contact page can do better. Let’s chat.

10/13/2026

Seven websites every second. And here you thought the internet was crowded already.

Getting yours online is one thing. Getting someone to choose it, stay on it, and eventually work with you is another.

That’s a lot of competition for a click.

10/08/2026

You picked up your phone to check one thing.

Forty-five minutes later, you know way too much about a stranger’s kitchen renovation.

That’s social media doing its job. One post leads to another, and whatever you came for never stood a chance.

Your website shouldn’t send people down the same rabbit hole.

Six clicks deep wondering where the thing they came for went isn’t where it’s at for your visitors.

Save the endless scrolling for social media. Let’s make sure your website gets to the point.

Reach out.

I ran into three 404 pages on the website of a local business I was considering using. Two of them were pages I actually...
10/06/2026

I ran into three 404 pages on the website of a local business I was considering using. Two of them were pages I actually wanted to see.

If you’re the business owner, that’s a yikes, followed by a little panic.

Consider this your cue to click around your own website. You never know what you might find.

Your website won’t tell you when something’s broken. Neither will most potential clients.

Spend enough time in your industry and you forget which words everyone else knows.Acronyms slip into conversations. Tech...
10/01/2026

Spend enough time in your industry and you forget which words everyone else knows.

Acronyms slip into conversations. Technical terms make their way into service descriptions. Before long, your website starts speaking the same language you use at work every day.

The person reading it may know exactly what they need help with without knowing the industry term for it.

Your website copy should help connect the two, not require a vocabulary lesson.

At the beginning of this year, I set a goal to run a half marathon.I’m Shannon, the one behind a lot of the words you re...
09/29/2026

At the beginning of this year, I set a goal to run a half marathon.

I’m Shannon, the one behind a lot of the words you read around here, and yes, I apparently dressed to match the medal.

I ran my first half in April and checked that goal off the list.

A few months later, on a completely different runner’s high, I let my friends convince me to sign up for half marathon number two.

When I set that original goal, I wasn’t thinking any further than 13.1 miles. That was enough.

The same can be true for your business. Your website doesn’t need to account for everything you might do someday. It needs to work for where your business is now and have room to grow with it.

Apparently, I had room for another 13.1 miles too.

A new website, just in time to share 30 very important stories.We recently redesigned the website for the Pediatric Canc...
09/24/2026

A new website, just in time to share 30 very important stories.

We recently redesigned the website for the Pediatric Cancer Foundation of the Lehigh Valley, launching in time for their 30 Days/30 Stories campaign.

Throughout September, PCFLV is sharing the stories of 30 local children affected by pediatric cancer, told by the families and cancer warriors who lived them.

We’re honored to have created a new website that supports their work and gives these stories a place to be shared.

New season, a fresh start, pumpkin everything, and the same number of tabs open.Happy first day of fall!
09/22/2026

New season, a fresh start, pumpkin everything, and the same number of tabs open.

Happy first day of fall!

Foam hand soap is superior to gel hand soap, and this is one thing my sister and I agree on (and you should too).The fun...
09/17/2026

Foam hand soap is superior to gel hand soap, and this is one thing my sister and I agree on (and you should too).

The funny part is that we have completely different reasons. She doesn’t like the texture or how it feels on her hands, while I’m bothered by the inevitable drip it leaves on the counter.

Your customers aren’t all coming to your website looking for the same thing either. What convinces one may not convince another, yet both can end up wanting to work with you. Something to keep in mind.

This concludes today’s highly scientific consumer research.

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Bethlehem, PA
18020

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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