06/20/2022
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad clicks, e-commerce sales, customer acquisition, and B2B leads are increasingly measurable online. Performance marketing is not to be confused with affiliate marketing. While affiliate marketing is a type of performance marketing, supplying a code to a retailer or publisher and collecting on each new customer or sale they deliver is significantly different from the holistic set of services a digital marketing agency delivers.
Performance marketing services may include PPC advertising, banner ads, native advertising, sponsored content, search engine marketing, SEO, website development, social media marketing, display advertising, content writing, and much more.
