Michael Semer Marketing Consulting

Michael Semer Marketing Consulting Blue chip content marketing & strategy, copywriting, branding and brainstorming services. What does it take to tell your brand story – and capture customers?

Blue-chip content marketing strategy and copywriting, websites and blogs, social media and email, branding and creative direction, and team-building brainstorming. Clients ranging from tech start-ups to global B2B and B2C corporations turn to me for content marketing, content creation, copywriting and content design that delivers actionable results.

01/20/2026

Who isn't a cheese lover? If you're not, then you're no friend of ours.

Ironically, 𝑨𝑰 𝒔𝒆𝒂𝒓𝒄𝒉 π’Šπ’” π’π’π’˜ π’Œπ’Šπ’π’π’Šπ’π’ˆ 𝑨𝑰 𝒄𝒐𝒏𝒕𝒆𝒏𝒕. How'd this happen? hashtag hashtag hashtag hashtag hashtag hashtag...
10/30/2025

Ironically, 𝑨𝑰 𝒔𝒆𝒂𝒓𝒄𝒉 π’Šπ’” π’π’π’˜ π’Œπ’Šπ’π’π’Šπ’π’ˆ 𝑨𝑰 𝒄𝒐𝒏𝒕𝒆𝒏𝒕. How'd this happen? hashtag hashtag hashtag hashtag hashtag hashtag

I'm not pointing fingers. but let’s say you bet the farm on AI.

B2B marketers are π’…π’Šπ’•π’„π’‰π’Šπ’π’ˆ rented attention and rebuilding their owned media empires. Here’s why content hubs and commun...
09/26/2025

B2B marketers are π’…π’Šπ’•π’„π’‰π’Šπ’π’ˆ rented attention and rebuilding their owned
media empires. Here’s why content hubs and community-first ecosystems
are back, and smarter than ever. http://bit.ly/3KpEMvihttp://bit.ly/3KpEMvi

B2B marketers are ditching rented attention and rebuilding their owned media empires. Here’s why content hubs and community first ecosystems are backβ€”and smarter than ever.

AI was supposed to cut costs. Surprise! Instead, companies are paying wetware agents - errr, human beings -- to clean up...
09/22/2025

AI was supposed to cut costs. Surprise! Instead, companies are paying wetware agents - errr, human beings -- to clean up its β€œslop.” In B2B tech, credibility isn’t optional β€” and that means people are back in the loop.

What do you think: is β€œAI cleanup” just a temporary fix, or a new job category here to stay?

Is AI really saving companies money or just creating new costs? It's either delicious irony or revenge served cold. AI got hyped as the magic bullet for content.

Its debut was less than the "iPhone moment" they'd hyped. Here's why that's a good thing.
08/19/2025

Its debut was less than the "iPhone moment" they'd hyped. Here's why that's a good thing.

They promised us β€œPhD-level intelligence.” Instead, we got a buttoned-up corporate assistant who still fibs occasionally.

Get your fresh B2B content marketing stats...and use them to support your argument that it's a top tool in your B2B mark...
08/13/2025

Get your fresh B2B content marketing stats...and use them to support your argument that it's a top tool in your B2B marketing arsenal! https://bit.ly/4l1TzJj

If you’re a B2B marketer, these 11 stats should be in your back pocket. Think of them as the ammo you need to fight content doubters (yes, they still exist!) and build a thriving B2B content marketing machine.

Struggling to get your sales deck to truly connect? Storytesting helps growth-stage B2B companies validate their messagi...
08/13/2025

Struggling to get your sales deck to truly connect? Storytesting helps growth-stage B2B companies validate their messaging 𝒃𝒆𝒇𝒐𝒓𝒆 scaling, turning pitches into 𝐝𝐞𝐦𝐚𝐧𝐝 𝐞𝐧𝐠𝐒𝐧𝐞𝐬. https://bit.ly/4lSYH3O

Every growth-stage company eventually faces a plateau where traditional marketing tactics stop moving the needle. You’ve refined your sales deck multiple times, polished your go-to-market messaging, and aligned your B2B content marketing efforts.

The numbers are in, much as they may pain luddites and sabot-flingers everywhere. https://bit.ly/457I90G
07/29/2025

The numbers are in, much as they may pain luddites and sabot-flingers everywhere. https://bit.ly/457I90G

Turns out that ad campaigns don't do as well without human beings on board. Surprised? https://bit.ly/3IlGBsn
07/24/2025

Turns out that ad campaigns don't do as well without human beings on board. Surprised? https://bit.ly/3IlGBsn

AI ad efficiency takes a tumble if there are no humans in the loop, research shows us! So what's the solution?

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