MediaLink

MediaLink We write the playbook for your next winning move. Founded in 2003 by Michael E. MediaLink is an Ascential company.

MediaLink is the media and marketing industry’s most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients. The firm provides counsel for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory and executive search and talen

t development. Kassan, MediaLink employs 125 professionals in New York, Los Angeles, Chicago and London.

Earlier this week, MediaLink kicked off with its first Links by MediaLink session on the Croisette: “AI’s Impact: Peop...
06/19/2025

Earlier this week, MediaLink kicked off with its first Links by MediaLink session on the Croisette: “AI’s Impact: People, Processes, and Partners,” moderated by Andrea Kerr Redniss and Michael Knopf.

In this intimate, closed-door conversation, senior executives from across industries — including NVIDIA, American Express, Novo Nordisk, Gap, Under Armour, Omnicom, PepsiCo, U.S. Bank, LUMA LABS, and more — weighed in on how AI is really being used in their organizations.

The big takeaway? “We have to figure this out.”

A sense of urgency and pragmatism defined the session as leaders discussed real-world implications for org charts, the entry-level talent pipeline, creative production, workflows, and more. Also on the docket: evolving client-agency relationships, building new partnership models, and investing in new trainings — and mindset shifts — across the business.

Special thanks to Liz Bacelar, Ali Alkhafaji, Michael Lacorazza, Damon Berger, Kristen Frank, Amy Corner, Shyam Venugopal, Matt Groshong, and Amit Jain.

Dispatches from : On Monday, conversations at MediaLink Beach centered on three forces reshaping the marketing landscap...
06/17/2025

Dispatches from : On Monday, conversations at MediaLink Beach centered on three forces reshaping the marketing landscape: innovation, investment, and influence. From infusing AI with humanity to tapping into the momentum behind women’s sports to redefining what it means to partner with talent effectively, here’s a look at the themes that defined day one.

⚡ The AI Imperative Is Human
Citi’s Alex Craddock, Vody’s Stephanie Horbaczewski, WRITER’s Maureen Little, Salesforce’s Sajna Parulekar, Wayfair’s Paul Toms, and MediaLink’s Mark Wagman explored how the most exciting opportunity for AI is supercharging it to amplify and scale human creativity — not replace it. As Craddock put it, “Human and AI is going to be greater than AI alone or human alone.”

⚡ Women’s Sports = Smart Money
Chelsea FC Women’s Aki Mandhar, Seven Seven Six’s Katelin Holloway, and The Athletic’s Ayo Akinwolere unpacked why investing in women’s sports — especially as their popularity continues to skyrocket — is smart for business. “Women are not a CSR project; we are amazing athletes,” Mandhar said. “How can a brand get in at this level and be synonymous with supporting women in sports, be a part of that journey, and being able to say [we] were there first?”

⚡ Talent and Brands: The Ultimate Creators of Culture
United Talent Agency CEO David Kramer sat down with Financial Times’ Daniel Thomas to discuss how UTA is helping brands decode culture — especially through innovative talent-brand partnerships that become cultural conversations themselves. Kramer also spoke to UTA’s commitment to discovering and developing the next generation of talent across film, music, the creator economy, and sports, and why investing early on in long-term relationships between brands and talent create more value than one-off moments.

Stay tuned for more takeaways from !

Big congrats to our very own Andrea Kerr Redniss for being named to Adweek 50 2025!Andrea’s leadership, strategic vision...
06/03/2025

Big congrats to our very own Andrea Kerr Redniss for being named to Adweek 50 2025!

Andrea’s leadership, strategic vision and ability to drive meaningful results for clients continues to set the standard in the industry.

We’re proud to see her impact recognized and even prouder to call her part of the MediaLink team.

2025 is the year that marketing becomes personalized. AI will be integral to developing experiences that surprise and de...
01/28/2025

2025 is the year that marketing becomes personalized. AI will be integral to developing experiences that surprise and delight.

At our link in bio, read what marketing leaders like Kimberly-Clark’s Luke Kigel and United Talent Agency’s David Anderson are doing to deliver more personalized experiences that leverage AI.

A brand’s value to consumers extends far beyond their product offerings.For The Home Depot’s Molly Battin, inspiring cus...
01/24/2025

A brand’s value to consumers extends far beyond their product offerings.

For The Home Depot’s Molly Battin, inspiring customers with content that helps them on their home improvement journeys is one example of an offering that can deepen brand love long-term.

Learn what more CMOs are doing to reinvent marketing in 2025 in our CES 2025 recap report at link in bio.

“There’s a difference between a creator and an influencer, and there’s a difference between an ad and a piece of content...
01/10/2025

“There’s a difference between a creator and an influencer, and there’s a difference between an ad and a piece of content,” said Keurig Dr Pepper Inc.’s Drew Panayiotou at our Marketing Reinvented program.

He joined Therabody’s John Solomon and MediaLink’s Andrea Kerr Redniss to discuss the power of creators and all the ways they’re reshaping how marketing is done — from their effectiveness in reaching different audiences to their ability to build a range of brand narratives.

🤳 “From a weekend cyclist to a grandparent who wants to stay fit, it’s hard to talk to those two audiences at the same time. Creators are our way in,” Solomon said.

🤝 One big takeaway from the session? Marketers need to trust creators and co-create with them. “Creators are their own media channels,” said Panayiotou. “They have audiences that trust them, and they’re producing content that’s inherently interesting to watch. This isn’t about paying someone to hold up a product — it’s about integrating your brand into the narrative they’re already telling in a meaningful way.”

📈 Added Solomon, “Creators aren’t just amplifiers — they’re collaborators. They help us innovate, whether it’s through content, product feedback, or even ideas for campaigns. When you treat them as partners, you get results that are truly groundbreaking.”

: Commerce media is booming, with some 250 retail media networks in the marketplace.During MediaLink’s Marketing Reinve...
01/08/2025

: Commerce media is booming, with some 250 retail media networks in the marketplace.

During MediaLink’s Marketing Reinvented program at CES, leaders discussed the aspects of commerce media — challenges included — that excite them. In short: Retail media networks are evolving into larger ecosystems that extend beyond the “retail” label.

Lisa Valentino of Best Buy Ads described these networks as sophisticated platforms that blend first-party data, creative consumer experiences, and performance-driven advertising. “What I’m excited about is the data we’re sitting on,” she said. “We can’t lose sight of the relationship we have with millions of customers. The root of a marketplace is personalization.”

Kimberly-Clark’s Luke Kigel, Sam’s Club Member Access Platform (MAP) Harvey Ma, Block’s Marni Rosen Schapiro, and Criteo’s Sherry Smith shared perspectives on how marketers can wield commerce media to improve the end-to-end shopping journey. “What excites me is making shopping fun again—personalized, relatable, and engaging,” Ma said.

They key to unlocking it will be forging the right partnerships, standardization in the industry, and transparency between stakeholders as the marketplace continues to take shape. As Kigel shared, “The path to the future is getting perspective from people who see the industry differently.”

We hosted our first “Links by MediaLink” event at — a salon-style gathering that was both candid and highly participat...
01/08/2025

We hosted our first “Links by MediaLink” event at — a salon-style gathering that was both candid and highly participatory, where we heard from brands, agencies, and partners.

The day’s conversation, hosted by MediaLink’s Michael Knopf and Andrea Kerr Redniss: AI in action, where the select group of industry thought leaders discussed real-world use cases for machine learning, LLMs, predictive analytics, and generative AI.

A special thank you to Omnicom’s Ali Alkhafaji, Ph.D., Samsung Electronics America’s Melissa Wasserman, Sam’s Club’s W. Joe DiMiero, Writer’s Kevin Chung, Code and Theory’s Craig Elimeliah, Mattel, Inc.’s Jason Horowitz, State Farm, Amgen, Georgia-Pacific LLC, and all of our participants.

We’ll be making more at between industry leaders, centered on today’s most exciting, fascinating, and complex marketing innovations. Stay tuned.

: This will be the year that marketing changes forever — a new chapter defined by consumer personalization at scale and...
01/08/2025

: This will be the year that marketing changes forever — a new chapter defined by consumer personalization at scale and “content and commerce blending completely,” as Molly Battin (CMO, The Home Depot) described at MediaLink’s Marketing Reinvented program in the C Space at .

She joined Allison Robl Stransky (CMO, Samsung Electronics America) and Gulen Bengi (CMO, Mars) to discuss how each of their companies are evolving their brands to meet consumer needs.

That includes co-creating with fans (Bengi shared that Mars invited gamers into its R&D process), creating content that helps consumers get “unstuck” on their problems (as The Home Depot does, with home improvement content), and using technology to improve everyday health (Stransky points out the potential of wearable tech to help people sleep better).

The connective tissue? AI.

As Stransky said, “This is the year when AI gets in every hand, and in every home. It’s going to be seamless in our lives” — thereby a crucial tool in creating seamless, two-way conversations between brands and consumers.

Sneak a peek inside our Sky Suites at Aria — a place where great minds will come together, connect, and reimagine what’...
01/07/2025

Sneak a peek inside our Sky Suites at Aria — a place where great minds will come together, connect, and reimagine what’s possible in marketing at the world’s largest tech gathering.

Visit our link in bio to see our programming schedule at the C Space at Aria, and follow us for updates and insights all week long.

We’re thrilled to welcome Emma Mondolino as Executive Vice President, Head of Marketing!In this newly created role, Emma...
09/06/2024

We’re thrilled to welcome Emma Mondolino as Executive Vice President, Head of Marketing!

In this newly created role, Emma will focus on crafting and delivering compelling, targeted stories about our advisory offerings to brands, media and technology companies, investors, and retailers.

Hailing from Nextdoor, with prior roles at Twitter and Pinterest, Emma’s experience with hyper-growth companies and creating messaging for multiple constituencies is an asset for the business.

Join us in welcoming her!

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