Basically, a "good" Publicist does exactly what it sounds like - we make "public" someone or a project. No matter how many people you "know", it won't add up to real success unless they "know you". This goes the same for aquiring fans and developing business relationships, which is one reason that Hollywood and the Media are so Internet-dependant. Everyone wants to be known for what they do well.
AMB Publicity recognizes this, but also is very passionate about good old-fashioned Publicity and networking. In an Industry with many "slick-talking" shady people, it is important to hold to a higher level of professionalism. People quickly discern a genuine person, and our team is comprised of such representatives who help navigate through the Media frenzy to be recognized properly by both the public, and by key individuals of their Industry. We arrange a custom Publicity Campaign for each client, and then set to work as an entire team to make them known in the Entertainment Industry. This can be done through Press/Media mention (such as Film/TV appearances, print, and online), personal appearances, marketing strategies, and respectable introductions. This also applies to any Agent, Manager, or Publicist.
