06/03/2026
Established in New York. ’s branding was rooted in re-connecting the label with its home city of New York.
The city’s grit and authenticity are the brand’s north star, expressed through analog, manual, and tactile elements together with typography inspired by Warhol-era downtown marquees and concert posters.
Its brand system includes a recreated logo scanned from a 1930s Royal Typewriter specimen, dozens of hand-drawn icons, film photography, stencils, stamps, and sewn elements.
Brand Identity, Brand Strategy, Brand Voice and Copywriting, Art Direction, Marketing Strategy. Case study is live on Truffl.com.