Hanson & Schwam Public Relations

09/18/2025

✨ 60 years ago today, the world met Jeannie — and TV history was made. ✨

We’re proud to celebrate our client, the legendary , whose iconic role in I Dream of Jeannie (1965) brought magic, joy, and unforgettable charm that still shines six decades later.

Here’s to Barbara Eden and 60 years of Jeannie’s timeless sparkle! 🧞‍♀️💨✨👱🏻‍♀️💖

09/18/2025

✨ Sixty years ago today — September 18, 1965 — the world was introduced to a magical little bottle… and the unforgettable Jeannie. As I Dream of Jeannie celebrates its 60th anniversary, we are proud to honor our client, the legendary Barbara Eden, who brought Jeannie to life with warmth, wit, and an unmistakable sparkle. ✨

Barbara Eden’s portrayal of Jeannie became more than just a role — it was a cultural milestone. She gave audiences a bold, joyful, and iconic character who defied stereotypes and continues to capture hearts around the world. Her charm, comedic brilliance, and undeniable chemistry with Larry Hagman made the series a timeless treasure, one that is still beloved by fans six decades later.

Beyond Jeannie, Barbara has enjoyed a storied career spanning television, film, stage, and music. Yet her role as Jeannie remains one of the most enduring and celebrated performances in television history — a true testament to her talent, grace, and enduring impact.

On this special anniversary, Hanson & Schwab Public Relations celebrates Barbara Eden and her unforgettable contribution to entertainment history. Join us in raising a toast to 60 years of I Dream of Jeannie and the magic of Barbara Eden. 🎉✨

Drop your favorite Jeannie memory below — we’d love to hear how Barbara has inspired and delighted you over the years!

08/01/2025

Our legendary client Barbara Eden continues to shine as one of Hollywood’s most beloved icons! Best known for her timeless role as Jeannie in the classic sitcom I Dream of Jeannie, Barbara’s extraordinary career spans film, television, and stage, inspiring fans for decades. 🌟🧞‍♀️

As we celebrate the 60th anniversary of I Dream of Jeannie, Barbara reflects on her remarkable journey, enduring legacy, and continued connection with audiences in her new Forbes feature.

Read the full article here: https://www.forbes.com/sites/jeffconway/2025/07/31/i-dream-of-jeannie-tv-icon-barbara-eden-opens-up-about-life-at-93/

The star of the "I Dream of Jeannie" discusses the beloved sitcom these 60 years later, shares a glimpse into her life today and offers advice to other creatives.

06/17/2025

Our client sat down with and her podcast to talk about all things from Growing up, Arriving in Hollywood, her start in the business, the 60th Anniversary of , and so much more!

Part 1 is available now! 🧞‍♀️💨✨👱🏻‍♀️💖

https://tinyurl.com/yc5484c8

06/17/2025

Our client Barbara Eden sat down with Jennie Garth and her podcast and talk about all things from Growing up, Arriving in Hollywood, her start in the business, the 60th Anniversary of , and so much more!

Part 1 is available now!

The link to the episode is here:

https://tinyurl.com/yc5484c8

03/11/2025

FOR IMMEDIATE RELEASE:
3/10/2025

Hanson & Schwam Public Relations celebrates its milestone 70th Anniversary March 17th


Beverly Hills, CA – Hanson & Schwam Public Relations, Hollywood’s longest running, privately owned PR & Marketing agency, will celebrate its 70th consecutive Year on March 17th. H&S has the distinction of providing Hollywood’s producing, performing, professional and creative communities with strategic, innovative, Trade and National Media Campaigns.

The firm specializes in representing clients principally involved in the Film, TV, Music, Literary, Corporate entertainment and communication industries. “We would be remiss if we didn’t acknowledge and give thanks to the amazing talented people we have known and had the honor to represent.” stated Gene Schwam President, Co-Founder and CEO of H&S.

It was on March 17th, 1955 when the late Adeline Hanson - a music publicist and LA’s First female Jazz Disc Jockey teamed with New York’s Garment District textile salesman Gene Schwam to form Hanson & Schwam Public Relations. “We are grateful and most appreciative for all the wonderful help, support and encouragement we and our team have received over the years”, concluded Gene Schwam.
“Hanson & Schwam, Where Dreams become Reality.”

-H30S-

National Media Information
Hanson & Schwam Public Relations
Joseph Trainor
[email protected]
310-248-4488

03/11/2025

FOR IMMEDIATE RELEASE:
3/10/2025

Hanson & Schwam Public Relations celebrates its milestone 70th Anniversary March 17th


Beverly Hills, CA – Hanson & Schwam Public Relations, Hollywood’s longest running, privately owned PR & Marketing agency, will celebrate its 70th consecutive Year on March 17th. H&S has the distinction of providing Hollywood’s producing, performing, professional and creative communities with strategic, innovative, Trade and National Media Campaigns.

The firm specializes in representing clients principally involved in the Film, TV, Music, Literary, Corporate entertainment and communication industries. “We would be remiss if we didn’t acknowledge and give thanks to the amazing talented people we have known and had the honor to represent.” stated Gene Schwam President, Co-Founder and CEO of H&S.

It was on March 17th, 1955 when the late Adeline Hanson - a music publicist and LA’s First female Jazz Disc Jockey teamed with New York’s Garment District textile salesman Gene Schwam to form Hanson & Schwam Public Relations. “We are grateful and most appreciative for all the wonderful help, support and encouragement we and our team have received over the years”, concluded Gene Schwam.
“Hanson & Schwam, Where Dreams become Reality.”

-H30S-

National Media Information
Hanson & Schwam Public Relations
Joseph Trainor
[email protected]
310-248-4488

Beverly Hills based PR, Marketing and Branding Firm which specializes in Film,TV and Productions

08/23/2024

Happy Everything to Everyone’s Favorite JEANNIE, our client , on your very special 93rd Birthday! Knock on Wood & Love, Gene, Joe & the team. 🧞‍♀️💨✨👱🏻‍♀️💖

Photo Credit:
1st Slide: Mary Jane Cheshire
2nd Slide: NBC/Photofest

07/11/2024

Our Client, Hollywood Film & TV icon Barbara Eden was included as one of Entertainment Tonight’s “The Greats”. What an honor! Check out a clip below!

Full interview: https://www.etonline.com/media/videos/barbara-eden-reflects-on-her-most-iconic-jeannie-moments-tv-greats-228910?amp

06/11/2024

Happy Birthday to our President & Co-Founder - 🎂🎈

06/11/2024

All Good Wishes to our President & Co-Founder, Gene Schwam! 🎂🎈

03/15/2024

FOR IMMEDIATE RELEASE:
3/15/2024

Hanson & Schwam Public Relations, One of LA’s Longest Running,
Privately owned PR Agency’s, celebrates its Iconic 69th Anniversary.



Beverly Hills, CA - Hanson & Schwam Public Relations, one of LA’s longest running, privately owned PR Agency’s, celebrates its Iconic 69th Anniversary on March 17th. It was announced today by President & Co-Founder, Gene Schwam.

It was once about a time in Hollywood, Gene Schwam along with the late Addie Hanson, LA’s First woman Jazz DJ, began Hanson & Schwam PR back on March 17th, 1955. Talents from the worlds of Music, Film, TV, Literary, Studio and Independent Production companies - including the likes of Elvis Presley, Ann Margret, Ray Charles and Nancy Wilson to current clients such as Barbara Eden and Julie Andrews - all have left an indelible mark on Hanson & Schwam’s success.

“Hanson & Schwam becomes 69 Years Young, and Still Going Strong, on St. Patrick’s Day, March 17th. To all of those in the Hollywood Entertainment community who generously gave us a chance, we owe an eternal debt of gratitude! We thank you for making this Very Special Occasion possible. To the late Adeline Hanson - my founding partner - who was an amazing woman and without the benefit of her rare intuitiveness, guidance, good grace and musical prowess, I doubt H&S would have been as successful. Thank you dear Addie, you will always be missed.” Stated Schwam.

Throughout the many years, H&S has been recognized for its thoughtful, stylish, event-driven promotion and marketing campaigns, and its visionary approach to branding. Hanson & Schwam has served, with distinction, all sectors of the Hollywood entertainment community with a high degree of creativity, excellence and success for its diversified entertainment, corporate and entertainment-related clientele.

National Media Information

Hanson & Schwam Public Relations
Joseph Trainor
[email protected]
310-248-4488

-HS30-