Wyckoff Consulting

10/05/2026

Are you concidering entering a NEW Market in 2027? What is your marketing plan for that, or should I ask, how do you EXECUTE that plan. I see lots of great intentions, but when it comes to getting it done and measuring success, that is where companies fall a bit short. I have clients that move from automotive to aerospace. From medical to solar. But without a plan that know will work, you might be wasting money on a pipe dream. Check out my latest thought paper.

Five Questions Every CEO Should Answer Before Making the Investment

09/29/2026

Your 2026 strategy may already be moving too slowly. This comment made me think HARD about my clients and MY Companies.

I stepped into The ECON CLUB of Grand Rapids for the first time since 1999. After decades in Colorado, it was fun to see familiar faces, abet a little more matured. Peter Diamandis’s keynote on the decade ahead was fabulous and connects four shifts: AI is getting more capable and less expensive; investment in computing is accelerating; robots are moving into physical work; and advances in diagnostics could change how we approach health.
Some of his predictions were bold. But the question for business leaders, and company owners is immediate:

What can we do better today with capabilities we already have?

My biggest takeaway was his advice to start with one use case. Find a problem that costs your team time, money, or opportunities. Apply AI where it can make a measurable difference. Learn from it. Then expand. I’m watching companies try to tackle ALL of it, I loved his simplicity of ONE problem.
For manufacturers, that might mean improving how we quote, plan production, spot quality issues, or share knowledge across the team. For marketers, it might mean understanding customers’ needs faster and creating more relevant work at scale.

The leaders who benefit from this decade will stay curious, move deliberately, and keep asking a bigger question:

If the tools available to us keep improving this quickly, what would we build differently?

Since I’m sober, I can’t say “Stay thirsty my friends”, but I can say “stay curious my friends”. Economic Club of Grand Rapids

09/29/2026

Your 2026 strategy may already be moving too slowly. This comment made me think HARD about my clients and MY Companies.

I stepped into The ECON CLUB of Grand Rapids for the first time since 1999. After decades in Colorado, it was fun to see familiar faces, abet a little more matured. Peter Diamandis’s keynote on the decade ahead was fabulous and connects four shifts: AI is getting more capable and less expensive; investment in computing is accelerating; robots are moving into physical work; and advances in diagnostics could change how we approach health.
Some of his predictions were bold. But the question for business leaders, and company owners is immediate:

What can we do better today with capabilities we already have?

My biggest takeaway was his advice to start with one use case. Find a problem that costs your team time, money, or opportunities. Apply AI where it can make a measurable difference. Learn from it. Then expand. I’m watching companies try to tackle ALL of it, I loved his simplicity of ONE problem.
For manufacturers, that might mean improving how we quote, plan production, spot quality issues, or share knowledge across the team. For marketers, it might mean understanding customers’ needs faster and creating more relevant work at scale.

The leaders who benefit from this decade will stay curious, move deliberately, and keep asking a bigger question:

If the tools available to us keep improving this quickly, what would we build differently?

Since I’m sober, I can’t say “Stay thirsty my friends”, but I can say “stay curious my friends”.

09/15/2026

I'm not sure which I believe more "They left to pursue other opportunities" or "They were not the right fit to lead our Marketing team" - either way - it REALLY comes down to performance. When a CMO or Marketing leader leaves (or is asked to leave), there is a "gap" that needs to be filled to keep the team motivated and focused while you look for the best long term solution. And that is where I step in.

The Five Risks CEOs Should Address Before a Leadership Gap Becomes a Growth Gap

08/24/2026

The cobbler’s children finally have shoes. Our new website is live. Written though the eyes of my past clients - these 8 business Inflection Points are why we exist:

Growth has stalled

A marketing leadership gap

Entering a new market

No established marketing function

Rebranding or repositioning

Preparing the company for sale

Navigating a merger or acquisition

PE- or venture-backed growth

Time to enter Q3 like the Lions I photograph in Africa!

Executive marketing leadership for $3M–$50M+ companies, at the moments that decide their next decade. Fractional CMO services since 1993.

08/17/2026

We are excited to be sponsoring the RESRUN 2026 5K, 10K and Half Marathon! - Click here to sign up today! -

The R2 - ResRUN26 is on Saturday September 19, 2026. It includes the following events: 5k Run, 10K, and Half Marathon.

08/08/2026

Nofar Mayron and Max Bihovskiy “representing” in Uganda !!! Thanks for the shout out!!

05/28/2026

Focus on what most important!

02/20/2026

Forever grateful to my 2025 clients for a wonderful year. The Ai readiness assessments have yielded some fascinating results. There are still many definitions of what it is and HOW to use it. 2026 will be a focused year with a majority of my year focused on client EBITA and growth. Here's to a strong close to Q1. Let's GO! -