09/25/2026
At Ai4, a speaker was asked how long it took him to create the sophisticated AI prompt he had just demonstrated.
Thirty seconds to type it. Thirty years of experience to know what to type.
That line stuck with us.
AI can give you 20 headlines, 10 ideas or an entire strategy in seconds. But knowing which idea is good, which one misses the point and when the answer is confidently wrong? That still requires judgment.
Maybe AI doesn’t make expertise less valuable. Maybe it gives expertise more leverage.
Our latest thoughts on why human experience matters more — not less — in the age of AI: https://www.thecleverlycompany.com/blog