When prospects view your website, 60% or more will choose video over plain text. Today web/social media viewers are time-crunched, easily distracted and often skeptical. They don't want to wade through a lot of boring copy to find out about your products or services. That's why here at the Video Marketing Edge, we specialize in short 1 to 2 minute marketing presentations that quickly grab attentio
n, establish your brand, build credibility, and showcase your expertise. We started with our marketing company (2005) www.PowersMarketingEdge.com which builds Content Marketing Banks (CMB) for businesses who don't have the time, expertise, or staff to develop a strong differentiating message that positions them as industry authorities. Once the CMB is built, then we then build unified communication tools to populate websites, social media, networking, presentations, video, etc. We began to develop video from the CMB. So, we formed the company Video Marketing Edge in order to test the market. Businesses responded. Many like that the founder Daron Powers, is the author of a sales and marketing book, has consulted internationally with large and small companies, and was an award winning certified Dale Carnegie Coach. So with a deep marketing and coaching bench, we go well beyond camera's and lights into a crisp and concise marketing message that features real people and makes an emotional connection.
