Kelsey Hogan

Founder & CEO of Small Batch Social Co. | Marketing Mentor for Women Owned Brands

10/15/2026

61 HOLIDAY CONTENT IDEAS → YOUR INSTAGRAM 🎄🎉🗓️

I love coming up with content for small businesses on social media, and you don't.

So? I came up with the solution:
The Not So Basic Holiday Content Calendar 🍸

A post for every day starting November 1 through December 31 (+ tons of bonuses because we're always doing the most 🎁)

COMMENT HOLIDAY TO GRAB YOURS ... and start posting in less than 2 weeks!

10/08/2026

she had to pinch 🤏 herself 🎉💃🤭

20 months of being in biz.

less than one week of dialing in her messaging ⬇️⬇️⬇️.

watch time → 9xd

inquiries → up 300%

the strategy → clarity

the method → The Seen & Paid Collective

COMMENT PB for info and to step inside. founding rates still open 🚪

✨it's where we stop hating social media and start making money on it✨

10/01/2026

this isn't just an aesthetic - it's a lifestyle. the lifestyle of a founder that knows what she's capable of, and leans into community to help her grow her business and her mindset.

this is my community inside of mastermind - and what I coach on for founders scaling to 6 figures inside of The Seen & Paid Collective is the trickle-down effect of what the women at the next level are working on.

and that is magic.

if you're ready to say yes to being HER, comment PB to join us this quarter. because the women above? they never wait til january to make the move.

09/25/2026

Why start a business in Michigan? I thought you’d never ask!

Here are some of my favorite reasons 🫶🏽!

Find yours at https://www.michiganbusiness.org/ today.

09/17/2026

Showing Up Like You Mean It™️ 😉 means feeling confident.

So today, I'm sharing the exact 5-minute (or less) at-my-desk makeup routine that has me feeling camera-ready!

Do I think makeup is required for women to feel confident or go on camera? NO.

Do I also think that millions of women are hiding themselves online because they don't feel confident enough in their appearance? YES.

The fact is, adding a little IRL filter (i.e. MAKEUP) can help. And yes I can still be a feminist, thank you very much!

Products:

💄: Ballerina Shoes (drugstore buy)
Lip Liner: Any option really! Not picky here.
Palette: Glow Wardrobe (Ulta, TikTok Shop)
🧴: Light Revealer Natural Skin Illuminator Broad Spectrum SPF 25 Tinted Moisturizer (Ulta, Amazon). My shade is 3N1 Sand

Full transparency yes I also have eyebrow gel (tinted) and mascara on (Tarte Tubing) and I usually use Duo cream blush/bronzer as well!.

But it's simple. It's easy. And it makes me feel my best self. LMK if you have specific questions in the comments! xx Kels 💋

09/15/2026

today i'm normalizing have a mondayish monday ... or just a mondayish month, year ... life!

we're women. we're moms. and if we're founders, we're most likely overachievers and perfectionists ✨

for me, the more we talk about this kind of stuff publicly, the more we can all feel "normal" for having these feelings. for trying to balance "it all" because "it all" is a FKCING LOT!

as long as you're doing the work for yourself (aka therapy, drinking water, meditation, yoga, working out, hypnosis, daily walks....) - you're doing something. and that's what matters most.

who feels seen ♥️

09/05/2026

just gave me my Main Character Energy back ✨

obsessed is an understatement - the Lilacs & Gooseberries fragrance is a fresh start in a bottle, with floral hues perfect for summer and dipping into fall.

*adds to roster immediately*

visit for $20 off the full sized bottle now 🩵

09/04/2026

let's do the math:

personal brand = 💰🏆 🎉

posting your canva template testimonials = 🥴👎👾

I know personal branding can be intimidating - that's why i'm so dedicated to helping! this isn't about becoming an influencer (although those perks DO exist!!).

this is about capitalizing on YOURSELF to grow your business. you are the brand, and the brand is you.

no more canva crap or ai slop that take hours and get 2 views.

ready to give it a go? comment pb. i gotchu 😉

09/03/2026

making BOLD A$$ MOVES is honestly a requirement to grow a legacy-level business.

here's mine →

09/01/2026

we love ❤️ a multi-passionate, multi-talented, multi-dimensional woman. in. fact, we'll accept nothing less!

BUT ... your Pilates obsession, your dog, the fact that you're a mom, your makeup tutorials, or your worldliness are traits. interests. things about you. vibes.

brands need to monetize, and that means selling. yesterday I talked about this in Day 3 of my signature series.

are you making money in your personal brand, or is it still just a glorified hobby? we gotta ask these questions if we want to make moves!!!

comment PB if you're looking for support ... this is my specialty.

Address

Birmingham, MI

Website

http://Smallbatchsocialco.com/

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