03/26/2026
Origin Story🦸♂️:
I spent almost 8 years inside a home service company. Not advising from the outside from a distance. No, I was in the office running the appointment qualification team, working alongside marketing, sales, and operations, learning what marketing actually moves the needle from the inside, and figuring out what actually worked by trial and error. I learned the full business lifecycle from lead to installation. I've seen what the day-to-day really looks like when you're trying to grow a service business.
📝That experience taught me more about what actually works in marketing than any textbook or agency playbook ever could.
Eventually I went to a marketing agency. Learned how to build websites, re-taught myself graphic design from an old foundation in high-school, learned marketing project management, managed client projects, and became the top revenue producer. Lots of hats, some cowboy, some baseball, and some trucker, you get the idea.
I'm passionate about people, not just business. I wanted to make a bigger impact. I wanted to do serve in a way that develops something deeper.
I'm forever grateful for my time at my previous agency and all that I learned there and how much I was able to grow.
Something stirred in me during the time I spent there and culminated in a moment where it really hit me in the face one day.
What stirred in me was a swift precisely aligned kick🥾 to the butt. 💡It's time to build something different, something that has a foundation deeply rooted in people first 💯.
Relationships not just business. When I say relationships, I mean relationships, I mean I want my clients to feel comfortable inviting me to dinner. A feeling where you know that I'm truly invested in growing your business for the things that matter most. Your family, your employees, and to make an impact in your community.
So, I walked away from the money, the title, the security, all of it.
And I built SiteMax Marketing — because the people I spent 8 years working alongside in the home service industry deserve a marketing partner who's actually been in their world.
More to come. I'm not holding anything back. 📣