Trackt Media

11/19/2025

People are struggling. Grateful to be among this group of friends from the state's trucking industry for providing a little help to those in need.

08/03/2024

In collaboration with the team at Pitts Media, I was tasked with conceptualizing and writing several "hero" video advertisement concepts for LS Tractor, a global manufacturer of agricultural equipment, tractors and utility vehicles. This is the first in a series of ads to air on national and regional sports broadcasts during the third and fourth quarters of 2024.

07/12/2024

Explore the newest issue of Alabama Trucker magazine. There's plenty to catch up on from the last quarter.

Our latest Alabama Trucker covers key events and achievements, spotlighting three major events in nine weeks, leadership transitions, and legal reforms benefiting small businesses. Highlights include Lloyd Howell, Driver of the Year, for his exceptional dedication, the 85th Alabama Trucking Conventi...

05/30/2024

Stop chasing clicks. Increase trust with your stakeholders first and engagement will follow.

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

12/21/2023

The new issue of Alabama Trucker magazine is on its way! Meantime, check out the full digital version below. This issue is very special as we celebrate our VP of Safety and Compliance Tim Frazier’s 50-year legacy of fleet safety advocacy. Discover how Tim's 13-year tenure has transformed the Alabama Trucking Association into a safety compliance powerhouse. Uncover insights into a culture of excellence and security he has cultivated through industry leadership and advocacy and his stewardship of the ATA Safety and Maintenance Management Safety Council.

Also inside:

⛳ Golfing Success - Alabama Trucking Golf Classic Highlights:
Explore the success of this year's Golf Classic, fueled by focused leadership and member support that yielded strong participation -- and a new fundraising record!

🗣️ Expressing Concern - ATRI's Top 10 Survey Results:
Explore the latest insights into the trucking industry with the American Transportation Research Institute’s 19th annual Top Industry Issues report. Delve into the concerns shaping the landscape, as industry stakeholders highlight critical topics such as the Economy, Truck Parking, Fuel Prices, Driver Shortage, and Driver Compensation.

🚚 Plus, Lots More News and Events:
Stay informed with an impactful roundup of the latest news, events, and updates for Alabama's trucking industry.

Click here to view it: https://shorturl.at/EJT45

📷: Bob Farley

09/13/2023

Local media has an advantage over national media companies because they're invested in the communities they report on. Make contacts and work with them to get your message across! They will respond if your pitch is solid.

09/10/2023

09/07/2023

Introducing the 3rd Quarter 2023 Edition of Alabama Trucking Magazine. Dive into a world of industry insights, inspiring stories, and valuable perspectives that are shaping the future of trucking in our great state. Here's a sneak peek at what's inside: First up, meet Tommy Neely, the President of R...

07/07/2023

The customer said, "I want a cool recognizable shape or wordmark ... it doesn't have to make sense; and I am not opposed to it being cryptic. It can be lettering or an icon or image whatever."

Done ✅

Great branding builds relationships with your audience, which can eventually turn them into loyal customers.

Identity and branding project for Boswell Custom Guitars of Montgomery, Ala.

06/14/2023

So proud of the guys! Always an honor to give them exposure and accolades they deserve!

04/25/2023

Love this event! The heart and soul of !