Patient Care Marketing Pros

09/16/2026

Your clinic probably has an FAQ page.
But does it answer every question a patient might actually ask?

In Part 2 of Walk-Ins Welcome, Nick and Michael introduce what they call the “mother of all FAQ pages” and explain why detailed, useful answers can help more than just the patients visiting your website.

Clear information also gives AI platforms more context to understand your clinic, your services, and when you might be the right recommendation for a patient.

And FAQs are only one of seven AI visibility assets covered in the full episode.

🎧 Listen now:
https://vist.ly/5inz8

Inside the episode:
💰 Building a useful pricing and cost of care page
🏥 Creating urgent care comparison content
⭐ Turning patient reviews into stronger trust signals
🔒 Making privacy and security information clear
👩‍⚕️ Strengthening provider and author pages
🏆 Making awards and accreditations easy to verify
❓ Building the “mother of all FAQ pages”
🤖 Measuring whether AI can find, understand, cite, and recommend your clinic

09/09/2026

AI is changing how patients search for healthcare, but there’s a bigger question urgent care clinics need to think about:

What information is AI actually learning from?

In Part 1 of this Walk-Ins Welcome conversation, Nick and Michael break down the shift from traditional search to AI visibility and why clinics need to understand how platforms like Google AI Overviews, ChatGPT, Gemini, Claude, and others are interpreting their business.

The clip touches on one of the risks, AI learning from AI-generated content, but the full episode goes much deeper into what clinics should be watching as patient search behavior continues to change.

🎧 Listen now:
https://vist.ly/5htqi

Inside the episode:
🤖 What AI visibility means for urgent care clinics
🔍 How patient search behavior is becoming more conversational
📍 Why SEO and Google Business Profile optimization still matter
⚠️ How AI can confidently present inaccurate information
🔗 Why the sources AI cites matter
👀 How to see which competitors AI is recommending instead of you

09/02/2026

Some of the biggest growth opportunities in urgent care are not complicated.

Answer the phone. Create a great patient experience. Keep your Google Business Profile accurate. Ask for reviews. Respond professionally. Give your marketing team the information they need to help you win.

In this Meet the Pros episode of Walk-Ins Welcome, Michael sits down with Susan, one of PCMP’s Client Success Managers, to talk about what she’s learned working closely with urgent care owners and operators across the country.

🎧 Listen now:
https://vist.ly/5gzq5

08/31/2026

We’re taking PCMP on the road ✈️🩺🤘

We have a busy few weeks ahead, and we’re excited to connect with urgent care owners, operators, and industry friends across the country.

📍 Ohio Urgent Care Coalition - September 3rd
📍 CALUCA - September 23rd-25th
📍 NERUCA - October 4th-6th
📍 Urgent Care Mini Conference hosted by Urgent Care Consultants - October 15th-16th

From sponsoring and speaking to spending time in the vendor hall, if you’re attending one of these events, come say hi to the PCMP team 👋 We'd love to see you!

08/28/2026

We want to introduce you to some of the pros behind PCMP! 🎉 Today, we’re excited to spotlight Raheel!

With more than a decade of experience in digital marketing, Raheel brings a strategic approach to advertising that goes far beyond clicks and impressions. He combines performance data, audience insights, and thoughtful planning to build campaigns that connect with the right people and help our clients grow.

Raheel is also a natural strategist and lifelong learner. When he’s not digging into campaign performance or exploring the latest advertising trends, you can usually find him playing chess, enjoying a game of cricket, gaming, or helping other marketers sharpen their skills. ♟️🏏🎮

We’re grateful to have Raheel on the PCMP team, bringing strategic thinking, patience, and a constant drive to make our clients’ advertising stronger!

08/26/2026

Back-to-school season can bring a much-needed increase in patient volume, but getting patients through the door is only the beginning.

This episode of Walk-Ins Welcome features a segment from our recent Back-to-School Blueprint webinar, where Michael breaks down how urgent care clinics can take advantage of seasonal demand and turn it into longer-term growth.

The conversation covers the entire patient journey, from being found online and booking the visit to community engagement and what happens after the patient leaves.

🎧 Listen now:
https://vist.ly/5g72c

Inside the episode:
🔍 How patients search for and choose urgent care clinics
📈 Why proactive seasonal marketing beats reacting to changes in demand
📞 How front desk performance impacts patient conversion
👨‍👩‍👧 How one visit can lead to relationships with an entire family
🤝 Why community involvement strengthens local awareness
🔄 How follow-up can turn first-time patients into repeat visitors

08/24/2026

🏆 We’re excited to share that Patient Care Marketing Pros has been named a 2026 Editor’s Choice by TopMarketingAgencies.com.

Their rankings look at things like niche expertise, client results, experience, founder involvement, and transparency. No pay-to-play or listing fees.

We’ve stayed focused on one thing for a long time: helping urgent care clinics grow and getting recognized for the work our team is doing in this space means a lot.

Big thank you to our team, our clients, and everyone who continues to trust us to be part of their growth 🤩

See the full ranking:
https://vist.ly/5fyjr

Check out our profile:
https://vist.ly/5fyjp

08/21/2026

🚨 Your clinic could be breaking Google’s review rules without realizing it

Review gating, incentives, and even the way you ask patients for feedback can put your reviews at risk.

In this clip, Hal breaks down what urgent care clinics need to avoid when building a Google review strategy.

👉 Want the full breakdown?
📺 Watch the full video now on our channel
https://youtu.be/pC_5Iql0-ng?si=ED8WXCeI4p88FFo8

08/19/2026

Back to school means more than packed classrooms. For urgent care clinics, it means patient volume is about to start moving again.

The question is: Did you use the summer to prepare?

In this episode of Walk-Ins Welcome, Nick and Michael discuss what urgent care owners should be watching as the busy season returns and why now isn’t the time to get comfortable.

They break down how increased volume can expose weaknesses in your systems and why clinics should already be preparing for fall events, the holidays, and the next seasonal shift.

🎧 Listen now:
https://vist.ly/5fdiz

Inside the episode:

🏫 What back-to-school season means for urgent care patient volume

📞 Why increased demand can expose front desk problems

💰 Why maintaining Google Ads through slower months matters

🔍 How early SEO preparation can position your clinic for seasonal demand

📅 Why community and seasonal marketing should be planned months ahead

♟️ How thinking several moves ahead can help your clinic maintain momentum

08/12/2026