05/12/2026
I want to share something a little different today.
About a year ago, I was introduced to a social worker who had experienced profound grief. She lost her mother at a very young age, and later, her son to su***de.
We initially talked about PR, but the timing wasn’t right, so we paused.
A year later, she came back.
And this time, we didn’t start with PR.
We started with her story.
For the past five months, she’s been sending me thoughts. Ideas. Sometimes just a few bullet points.
And from there, we started building something together.
I truly believe this workbook and the book to follow have been inside her for a long time.
Finding the words just wasn’t easy.
Today, that work has become a 72 page grief workbook designed to help people navigate something incredibly complex.
And here’s the part most people don’t see…
She didn’t come to me with a finished manuscript.
She came with pieces.
My role was to help shape it.
Give it structure.
Turn it into something clear and usable, without losing the heart behind it.
Honestly, I feel honored that she trusted me with something so personal.
These are the moments that make this work so meaningful.
It’s built on trust. On relationships. And meeting people where they are so we can create something that truly reflects them.
That’s the consulting side of what I do.
This kind of work is why I love what I do.
Building what’s worth promoting before PR even begins.
And when the work is ready, that’s when the PR begins.
