B Frank Communications

B Frank Communications A boutique PR, Marketing and Social Media company that gets results!

05/21/2026

The longer I’m in this industry, the more I’m amazed at how many people truly don’t understand what PR is… or what actually goes into it.

I know a lot of people think it’s a pretty easy process.
We have a conversation.
I write a press release.
I send it out.
You get media coverage.

I wish it worked that way.

And for those of you doing your own PR or having ChatGPT write a press release and sending it out, let me offer a little bit of a reality check.

When you’re working with a publicist, there are multiple conversations before a press release ever goes out. We’re making sure we’re telling the right story, finding the right angle, and asking if it’s actually something the media would be interested in.

Oftentimes, I’m even touching base with media I trust as a sounding board before we pitch.

Then there’s the media list. And let me just say i’m not pulling from a generic database. Every list is curated based on the client, their location, the story we’re telling, and the outlets that actually make sense.

For example, right now I’m representing an economist and a psychic medium.
Those could not be two more different worlds—and obviously require completely different strategies and media lists.

Trust me—it’s not a couple hours and you’re done kind of thing.

If this is making you rethink how you’ve been approaching PR, let’s talk.
DM me.

I spent the morning watching my client Julie Feldman of Guys N Gals on FOX 2 Detroit, talking denim trends and previewin...
05/15/2026

I spent the morning watching my client Julie Feldman of Guys N Gals on FOX 2 Detroit, talking denim trends and previewing her annual jean trade-in event this Saturday.

Julie's store isn't a national brand. But she does have a great story, a real point of view on her category, and a fabulous community event worth showing up for.

When you know your story and how to tell it, it's amazing what opens up.

If you've ever thought "my business isn't big enough for press," or "I don't know what my story is," we should talk.

Segment + event details in the comments.

05/14/2026

Here’s the thing about media coverage, it doesn’t just happen because you’re great at what you do.

If it did, a lot more really talented people would be getting the visibility they deserve.

There’s strategy behind it. Timing. Positioning. Knowing what’s actually worth pitching — and who to pitch it to.

I talked about this with Maria Verdeschi PsychicMediumon her podcast Hello From the Other Side. Worth a listen: https://mariaverdeschi.podbean.com/e/joan-frank-the-power-of-intuitive-pr/

I want to share something a little different today.About a year ago, I was introduced to a social worker who had experie...
05/12/2026

I want to share something a little different today.

About a year ago, I was introduced to a social worker who had experienced profound grief. She lost her mother at a very young age, and later, her son to su***de.

We initially talked about PR, but the timing wasn’t right, so we paused.

A year later, she came back.

And this time, we didn’t start with PR.

We started with her story.

For the past five months, she’s been sending me thoughts. Ideas. Sometimes just a few bullet points.

And from there, we started building something together.

I truly believe this workbook and the book to follow have been inside her for a long time.
Finding the words just wasn’t easy.

Today, that work has become a 72 page grief workbook designed to help people navigate something incredibly complex.

And here’s the part most people don’t see…

She didn’t come to me with a finished manuscript.

She came with pieces.

My role was to help shape it.
Give it structure.
Turn it into something clear and usable, without losing the heart behind it.

Honestly, I feel honored that she trusted me with something so personal.
These are the moments that make this work so meaningful.
It’s built on trust. On relationships. And meeting people where they are so we can create something that truly reflects them.

That’s the consulting side of what I do.

This kind of work is why I love what I do.

Building what’s worth promoting before PR even begins.

And when the work is ready, that’s when the PR begins.

Mother’s Day is fast approaching and client Christina's Consignments in the Orchard Mall is always a go to! Preloved ite...
04/30/2026

Mother’s Day is fast approaching and client Christina's Consignments in the Orchard Mall is always a go to!

Preloved items are a great gift for the fashionista in your life.

If you are loooking for inspiration, check on some of the gift ideas she shared with FOX 2 Detroit on Sunday.

https://www.fox2detroit.com/video/fmc-avctj0fje8f1auhy

Friday is a huge day for client, John Patterson.He is an AI expert and truly brilliant at what he does. I’ve secured man...
04/29/2026

Friday is a huge day for client, John Patterson.

He is an AI expert and truly brilliant at what he does. I’ve secured many segments for him and Fox2 Detroit, where I’ve seen him explain really complicated ideas in a way that everyone can understand.

When I brought him the idea of applying to do a TEDX talk it was game on. On May 1 at TedXpontiac John will present his talk, “Ask anything: AI, Emotion, and Influence.” I can’t wait. I know he is going to WOW the audience.

If a TEDX talk or speaking opportunity is something you’ve been wanting to explore let’s chat.

DM me and we’ll take it from there.

In the meantime, tickets are still available for this Friday. https://www.eventbrite.com/e/tedxpontiac-2026-where-adversity-meets-innovation-tickets-1980294597449?aff=oddtdtcreator

04/27/2026

Happy 🍸

For the past six months, I’ve been working with a client who is a grief therapist. She has real depth and life experience, and she’s doing work that truly matters.

And interestingly… we haven’t been focused on PR.
We’ve been building.

A book rooted in her personal experience with grief.
And a workbook she can use to lead workshops and support people in a group setting.

This is the part of my work people don’t always see.

Before anyone is ready for a PR campaign, there’s work that needs to happen first.
Getting clear on the angle or story.
Understanding what makes someone stand out.
Shaping it in a way people can connect to right away.

It’s the consulting side of what I do, and it’s become some of my favorite work.

And I know a lot of people are sitting on something right now…
An idea, a story, something they want to build… they’re just not sure how to bring it to life.

That’s where I come in.

04/20/2026

Happy ! 🍸

One of my clients recently got accepted to do a TED Talk. Amazing, right?

Two weeks later, I got a call. Not about the talk itself, but about what to wear, their hairstyle, etc.

A lot of publicists would say "go see a stylist" and leave it at that. But I picked up the phone and decided to use the connections I have to our advantage.

Getting media coverage is one thing. Making sure you're ready (and looking good) for it is another.

So tell me: Is your publicist in your corner for all of it, or just the pitch?

Cheers! 🥂

04/02/2026

This happens all the time.

Really talented people… doing everything “right”…
and still not getting the visibility they deserve.

Then they watch someone else get the segment, the feature, the quote—and trust me, it sucks.

The truth is—it’s not just one thing.

It’s the story.
The positioning.
The timing.
The relationships.
And knowing how to bring all of that together.

I’ve been doing this successfully for 30 years.

If this resonates with you, let’s schedule a complimentary discovery call.

If you want a feel for how I work, take a listen to a piece of my conversation with the amazing Maria Verdeschi on Hello From the Other Side.

Listen here:
https://mariaverdeschi.podbean.com/e/joan-frank-the-power-of-intuitive-pr/

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33717 Woodward Avenue
Birmingham, MI
48009

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