12/18/2025
Sea, sun, sand, and all SMILES for 's new ortho office, coming Spring 2026.
Based in South Carolina and inspired by coastal beauty the brand style represents an aesthetic of all things calm, refreshing and effortlessly sophisticated. We took advantage and leaned into her tagline, Aligned State of Mindā¢ļø vibes!
We had fun bringing elements to life like "The Bluff Brush Club" and can't wait to see it all in action.
The best part of the brief was "no gimmicks". That constraint opened the door to a richer emotional directionāone inspired by the organic feel of coastal marshes, far removed from a typical corporate ortho-office look.
And per usual, our friends did an amazing job bringing the website to life š¤
Swipe to see a few elements from this brand identify!
