Oliver & Co. Social

06/01/2026

Working with thoughtful, passionate business owners is why I love what I do 🫶🤍✨

05/27/2026

Instagram isn’t just a content platform anymore—it’s an algorithmic battleground. 📲If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content.😅

With competition increasing and the algorithm prioritizing relevance and early engagement, knowing when to post can be the difference between a post that performs—and one that flops. ⤵

Here’s what the latest data tells us (and how to actually use it). 🎉

05/18/2026

Here's the one thing I'd tell you if you're trying to do your social media on your own:

❌ DON'T use lengthy ChatGPT captions on every. single. post. ❌

I’m all about working smarter and using the tools available to us.

👉 However, completely outsourcing your brand voice to AI will come back to bite you.

Social media is SOCIAL for a reason, and it’s the meaningful connections and personal efforts you put in here that will yeild your results. NOT attention grabs, em-dashes, and generic hashtags.

LMK: What's the one dead giveaway that clues you in to whether or not something has been AI-ified? 💬

05/12/2026

I'm the someone. 🙌

04/23/2026

It’s a lovely day to tell a unique brand story! 🥳

I recently returned from a personal trip to Dublin, Ireland. 🇮🇪 ☘️It was an amazing time celebrating Irish culture, trying new foods, and even…learning about brand marketing!

My husband and I toured Guinness. 🍻 If you ever go, it’s a must-visit. As the largest brewery storehouse in the world, it’s five floors of history and they even have a dedicated section to their marketing!

I loved taking step behind the scenes and learning about iconic campaigns like “It’s a lovely day for a Guinness” and “Black and White” (an ICONIC campaign skewering the literal implications of mottos. Most notably the phrase, “A women needs a man like a fish needs a bicycle.” Really cool stuff here).

One thing that shines through: Guinness didn’t just build a product… they built a feeling. Their marketing is consistent, repeatable, and memorable. It’s worked for decades because it makes the brand part of everyday life. 🙌

Here’s the applicable takeaway for small business owners: You don’t need to be a global brand to show up like one—you just need the right message and the discipline to stick to it.

So ask yourself—what feeling does your brand create? 👀

04/23/2026

If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content. Here are the BEST times to post on Instagram in 2026.

https://oliverandco.social/2026/04/23/the-best-times-to-post-on-instagram-for-businesses-in-2026/

If you’ve ever felt like you’re posting great content on Instagram… only for it to disappear into the void, you’re not alone. The reality is simple: timing matters just as much as your content. Wit…

04/10/2026

Running a successful hair salon today isn’t just about great color formulas, flawless blowouts, or a welcoming chair-side experience—it’s about how well that experience shows up online.

Over the past few months, I’ve been working with salons like Ash & Ivy Salon in Evans, Georgia, and one thing has become crystal clear: the salons that grow the fastest are not always the most experienced or even the busiest—they’re the ones that know how to consistently show up on social media with intention. 🙌

If you’re a salon owner or stylist trying to grow your presence online, here’s what you need to start doing right now.

Running a successful hair salon today isn’t just about great color formulas, flawless blowouts, or a welcoming chair-side experience—it’s about how well that experience shows up online. Specificall…

03/16/2026

Your St.Paddy's day cheat sheet is here... 🍀 No luck needed! 😜 Swipe for some captions and trending audios that are sure to get your posts in the celebratory spirit! 🌈

03/13/2026

It's National Dermatologist Day! 🎉 I'm spotlighting these lovely ladies at Savannah River Dermatology. Savannah River Dermatology prides itself on providing comprehensive dermatologic care to their patients. They seek to make each patient experience unique by combining superior patient safety and privacy standards in treating dermatologic and cosmetic concerns. I've been working with this practice since 2020 on monthly social media management and content writing for blogs and have loved seeing them grow over the last five years! ✨

03/05/2026

I've got some tough love for you today. 😮‍💨 If you're expecting social media to save your business....it won't. If you don't already have a sales funnel in place, social media won't magically invent one for you. ❌ Don't get me wrong, social media marketing IS a powerful and necessary tool in today's digital marketing landscape. However, it is a part of the process NOT the whole system.

Business owners: before investing in social media, make sure you have already addressed your website, selling strategy and branding. That's the first step to social success! When you work with me, I start by taking a look at your overall marketing and digital presence, including your website, and building a strategy for our social media marketing. If I find problems, I'll let you know what to address before working together. 🙌