Peachy Keen Marketing Consulting

09/12/2026

It was recently announced that Nike is being cut from the S&P 100. That’s a pretty big headline for a company with one of the most recognizable logos in the world.

But what makes the Nike story so interesting to me as a marketer is how they got here.

Over the past several years, Nike leaned heavily into performance-driven digital marketing while pulling back from some of the big, emotional brand storytelling that helped make Nike… Nike.

People didn’t fall in love with Nike because they were served the perfect conversion ad.

Nike spent decades selling a feeling.

‘Just Do It’ wasn’t about a shoe. It was about who you could become when you put one on.

I think this is where marketing has gotten a little lost. Nike has one of the most recognizable logos on the planet. You see the swoosh and immediately know the company. No explanation needed.

Even Nike couldn’t stop investing in its brand and expect decades of brand equity to simply carry it forever.

Brand awareness isn’t something you finish. You build it, reinforce it, protect it, and you keep showing up.

We’ve become so obsessed with digital marketing. Clicks, conversions, ROAS, cost per lead… these metrics often cause businesses to dismiss anything they can’t directly tie to a sale.

But not everything valuable fits neatly into a spreadsheet.

And respectfully, no, your company is not so important, established, well-known or special that you no longer need brand awareness.

Not even Nike is.

Your customers are constantly being introduced to new brands. New competitors are entering your market. People move. Generations change. Attention shifts.

You don’t get to stay top of mind simply because you used to be top of mind.

Performance marketing captures demand. Brand marketing creates it.

And if one of the most recognizable brands in the world can learn that lesson the hard way, the rest of us should probably pay attention.

08/03/2026

I’ve had a couple clients on the 1 Million Cups in Bismarck & Mandan stages lately! So fun to see. Can’t wait to watch this one on August 12.

We’ve got several big events coming up in the next couple weeks but here’s one that we’re really excited about! Mark your calendars! PLEASE NOTE VENUE CHANGE DUE TO REMODELING AT DAKOTA STAGE!

07/29/2026

🌱 The Growth Room is where you'll find practical marketing education designed specifically for small business owners. We're kicking things off with our very first course, The Small Business Blueprint, launching August 5.

Here's how it works:

✨ Step 1: Click the link in my bio (or below) and join The Growth Room.
✨ Step 2: Once accepted into the Growth Room, enroll in The Small Business Blueprint course.
✨ Step 3: Lock in the special introductory price of $59 through August 4 (regularly $89).
✨ Step 4: On August 5, you'll automatically receive access to the course.

If you're ready to stop guessing and build a marketing strategy that actually works, this course is for you. I can't wait to see you inside!

Get started: peachykeenmarketingnd.com/growth-room

07/29/2026

It’s finally here! 🧡

Introducing The Growth Room—a place where small business owners can access practical marketing courses designed to help you grow with confidence.

We’re launching our very first course, The Small Business Blueprint, on August 5.

If you’ve ever wondered:
• Where should I spend my marketing budget?
• What should I actually be posting?
• Why isn’t my marketing working?

This course was built for you.

🎉 Join now and pre-order The Small Business Blueprint for $59 (regularly $89) through August 4, then get instant access when it launches on August 5.

This is just the beginning, and I can’t wait to help you build a smarter marketing strategy. 🌱

Learn more: peachykeenmarketingnd.com/growth-room

07/21/2026

This next chapter isn’t just about Peachy Keen.

It’s about helping more small business owners feel confident in their marketing, make smarter decisions, and grow with purpose.

That’s all I’ll say… for now. 😉

Big things are growing.

07/15/2026

There are a lot of talented marketers in this community, which makes this recognition even more meaningful.

I’m honored that Peachy Keen Marketing Consulting was voted Bronze in Marketing & Advertising and Web Design in this year’s Bismarck Community Votes Awards.

Thank you to my incredible clients for trusting me with your brands, your businesses, and your big ideas. Thank you to everyone who voted and continues to support this little business of mine.

06/17/2026

One thing I've learned after a decade in corporate marketing and three years as a consultant: Marketing is rarely just marketing.

Most people think marketers spend their days picking colors, writing captions, and making things look pretty. The reality is often much more complicated.

For example:

• Product packaging often includes multiple languages because the same package is being sold across multiple countries and must meet each market's regulations.

• Measurements, ingredient disclosures, privacy policies, email marketing practices, sweepstakes rules, and countless other details are governed by requirements most consumers never see.

• Unless a website was intentionally designed to meet WCAG AA accessibility standards, there's a good chance it isn't fully ADA compliant. This can cause legal liabilities. The interesting part? Accessibility improvements often improve SEO too. Search engines and assistive technologies both benefit from cleaner structure, proper heading hierarchy, image alt text, and better user experience.

• Even warning labels have legally required font sizes, placement requirements, and wording.

The longer I've worked in marketing, the more I've realized that success isn't about knowing how to make something look good. It's about knowing what questions to ask.

Does this website meet accessibility standards? Are there legal requirements for this claim? Can this packaging be sold in every intended market? Will this decision create problems six months from now?

That's why hiring an experienced marketer can make such a difference.

You're not just hiring someone to create content or design graphics. You're hiring someone who has spent years learning how branding, compliance, consumer behavior, regulations, technology, operations, and business strategy all intersect.

The best marketing partners don't just make things look better. They help you avoid mistakes, identify opportunities, and ask the questions you didn't know needed to be asked.

05/08/2026

Peachy Keen Marketing was proud to sponsor a table at Everlasting Hope’s Hope in the Spotlight 💛

Kari, her family, and some fellow IVF warriors joined us for a night celebrating strength, community, and the miracles we never take for granted. ✨

05/07/2026

What does work life look like these days? A lot different than it used to.

These days, it looks like putting the babe down for a nap and jumping right into work mode. My time may have shifted from longer, uninterrupted work windows to focused 90 minute to 2 hour blocks, but the work is still getting done and the creativity is still flowing.

One thing entrepreneurship has taught me is that flexibility matters. Sometimes the schedule changes, but the commitment doesn’t!

04/28/2026

We work with businesses that are building something real.

Construction, real estate, medical, fitness, retail, roofing, concrete, photography, non-profits.

Your focus should be on what you do best. Running your projects. Serving your clients. Growing your business.

Ours is making sure your marketing actually supports it.

Clear messaging. Clear direction. No guesswork.