Odney 40 years of creating brands, stories and messages people care about.

Our latest office research? Highly caffeinated. ☕For National Coffee Day, we asked the Odney crew what’s in their cup.Tu...
09/29/2026

Our latest office research? Highly caffeinated. ☕

For National Coffee Day, we asked the Odney crew what’s in their cup.

Turns out, we have a latte in common. 😉

Your brand is more than your logo.  🎨Welcome back to Behind the Work, where we're breaking down the 10 core services we ...
09/25/2026

Your brand is more than your logo. 🎨

Welcome back to Behind the Work, where we're breaking down the 10 core services we offer to help our clients grow!

Today: Branding.

Branding is the story you tell and the way people get to know you. It's how you're recognized, remembered and trusted. A strong brand helps people understand not only what you do, but why you matter.

What this looks like at Odney:
▪️ Brand strategy and positioning
▪️ Brand story and messaging
▪️ Visual identity
▪️ Voice and tone
▪️ Brand guidelines

One example? When North Dakota Tourism needed a brand that reflected the state’s history and culture, we worked together to develop the Legendary brand. Over time, that work helped shape the statewide “Be Legendary” brand recognized across North Dakota today.

It's a good example of how a strong brand can grow with an organization over time.

Next in the series: Creative.

Data is everywhere. Knowing what to do with it is what matters. 📊Welcome to Behind the Work, where we're breaking down t...
09/17/2026

Data is everywhere. Knowing what to do with it is what matters. 📊

Welcome to Behind the Work, where we're breaking down the 10 core services we offer to help our clients grow!

Today: Analytics.

Analytics is more than dashboards and reports. It's the process of turning data into useful insights that help businesses make smarter, more confident decisions. Instead of guessing what's working, analytics show you where to invest, what to improve and where the opportunities are.

What this looks like at Odney:
▪️Reporting dashboards
▪️Conversion tracking
▪️Audience segmentation
▪️A/B testing
▪️Performance optimization

One example? After a campaign for Williston CVB, analytics showed visitors from the Minneapolis-St. Paul area spent 4.48% more visitor days in Williston, helping inform the next year's marketing strategy.

The right insights can make the next step a lot clearer.

Next in the series: Branding.

We headed west for the best. 🎥A few days on the road in Williston and Dickinson with BWeis Media, capturing fresh conten...
09/16/2026

We headed west for the best. 🎥

A few days on the road in Williston and Dickinson with BWeis Media, capturing fresh content for Western Cooperative Credit Union.

Not a bad day at the office!

The best work has a lot happening behind the scenes. 🎬We’re excited to kick off Behind the Work, a social series highlig...
09/10/2026

The best work has a lot happening behind the scenes. 🎬

We’re excited to kick off Behind the Work, a social series highlighting the 10 core services we offer to help our clients grow!

From strategy and branding to creative, media, analytics and more, we’re breaking down what goes into the work and how it all comes together.

First up: Analytics. 📊

Summer may be pasta point of no return, but we weren’t letting it go without one last competition...🍝We put our Midwest ...
09/02/2026

Summer may be pasta point of no return, but we weren’t letting it go without one last competition...🍝

We put our Midwest roots to the test with an End of Summer Pasta Salad Contest.

Five recipes, plenty of taste testing and some very serious judging later, we crowned our winner. 🏆

Out of the office and onto the course. ⛳Yesterday we played in the 2026 ND Oil PAC Golf Tournament hosted by our client,...
08/28/2026

Out of the office and onto the course. ⛳

Yesterday we played in the 2026 ND Oil PAC Golf Tournament hosted by our client, North Dakota Petroleum Council, with Kramer Agency joining our team for the day.

No word yet on a PGA invite, but we’ll call good company and a great client event a win.

That’s a wrap on  ! 🎉 We spent the past few days in Philly connecting, learning and sharing ideas alongside our partners...
08/27/2026

That’s a wrap on ! 🎉

We spent the past few days in Philly connecting, learning and sharing ideas alongside our partners at Travel North Dakota.

A highlight of the week? Seeing our work with North Dakota Tourism recognized as a finalist in the Buzzworthy category, celebrating PR campaigns built on strong storytelling and strategic outreach. 🏆

And of course, we couldn’t leave without exploring the city with our colleague and resident Philly expert, Mark, as our unofficial tour guide. 😉

Thanks for the memories, Philly!

A little behind the scenes of bringing Bismarck-Mandan to life. 🎥🌻🙌🌞Over the past month, we partnered with Quantum Digit...
08/25/2026

A little behind the scenes of bringing Bismarck-Mandan to life. 🎥🌻🙌🌞

Over the past month, we partnered with Quantum Digital to capture fresh photo and video content for the Bismarck-Mandan Convention & Visitors Bureau!

From local attractions and family fun to golf courses and everything in between, we captured just a glimpse of all there is to see and do in our community.

Here’s a little Tuesday teaser! ⬇️⬇️⬇️

We’re hiring! 🎉Are you naturally curious, highly organized and the kind of person who loves building relationships? If s...
08/21/2026

We’re hiring! 🎉

Are you naturally curious, highly organized and the kind of person who loves building relationships? If so, we’d love to meet you!

Odney is hiring an Account Executive to join our team in Bismarck. You’ll work with a variety of clients and collaborate with teams across the agency to help bring great work to life.

Think you’d be a good fit? Learn more and apply: https://odney.com/careers/

Address

Bismarck, ND

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17012228721

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