05/05/2026
Most local businesses are still posting like this:
“We’re family owned and we care about our customers.”
Nobody cares.
Seriously.
People care about themselves.
They care about:
saving money
solving a problem
not getting screwed
making their life easier
So instead of talking about you…
Start talking about them.
If you own a business in Bismarck/Mandan and your marketing isn’t bringing in new people, it’s probably not just a reach problem.
It’s a messaging problem.
And honestly… most of the time it’s both.