09/04/2026
Paid media is easy to measure.
Knowing whether it actually caused the sale? That’s harder.
The most honest way we’ve found to answer that question is through holdout testing.
After running tests across tens of millions in ad spend, my team turned the process into a framework you can use yourself.
Real tests. Real data. No recycled industry benchmarks.
Comment “blend” and I’ll send you the full breakdown.