Rain BDM Business Development and Marketing for Law Firms and Professional Services

Marketing strategy, implementation, and analysis; business development training and coaching; social media support; client origination and retention initiatives; management and planning.

Every attorney we know has a follow-up they never followed up on. Here’s why that keeps happening — and why it’s not laz...
03/09/2026

Every attorney we know has a follow-up they never followed up on. Here’s why that keeps happening — and why it’s not laziness. (Spoiler: law school is partly to blame.)

Read the full post here - https://bit.ly/4leNPxr

Even in strong, long-standing relationships, when law firms seek honest feedback, clients rarely say everything they’re ...
02/13/2026

Even in strong, long-standing relationships, when law firms seek honest feedback, clients rarely say everything they’re thinking, leading to a “candor gap.” Rain’s LeeAnne Hendrickson argues the case for bringing neutrality to the process.

Read the full post here: https://rainbdm.com/neutrality-in-law-firm-client-feedback-programs/

From the USSR to 160 mph on some of the U.S.’s well-known race tracks, Roman Lifson has lived an extraordinary life. Thi...
01/22/2026

From the USSR to 160 mph on some of the U.S.’s well-known race tracks, Roman Lifson has lived an extraordinary life. This litigator turned his passion for racing into a unique motorsports law practice. But more compelling is how he's reframing what it means to be a lawyer—moving from warrior to counselor, from fighting to creating.

Listen to the full conversation here: https://www.stickylawyers.com/litigator-and-race-car-driver-roman-lifson/

Looking for a business development edge? Law firms that treat client feedback as an ongoing conversation are better posi...
01/20/2026

Looking for a business development edge? Law firms that treat client feedback as an ongoing conversation are better positioned to deepen relationships, retain and expand business, and be top of mind when new needs arise.

For many law firms, client feedback begins and ends with a survey or scorecard. Those responses can provide signals, but they rarely reflect the full client experience or the nuance behind it.

What happens when a lawyer's life story becomes their legal specialty? This   compilation features attorneys whose pract...
01/08/2026

What happens when a lawyer's life story becomes their legal specialty? This compilation features attorneys whose practices aren't just what they do—they're who they are. Whether they were born with it by nature or it was nurtured by their upbringing, environment, or passion, these eleven lawyers show that the most powerful practices emerge when you bring your whole self to your work.

Listen to the full episode here: https://bit.ly/4qN3dmw

Some lawyers build doors when none exist, then frame the houses and design entire neighborhoods. This   compilation epis...
01/01/2026

Some lawyers build doors when none exist, then frame the houses and design entire neighborhoods. This compilation episode features eleven remarkable attorneys who not only succeeded in their fields but also invented them.

Listen to the full episode here: https://bit.ly/44Qarxo

What do you get when lawyers refuse to be defined by a single dimension? Multidimensionalists whose parallel disciplines...
12/30/2025

What do you get when lawyers refuse to be defined by a single dimension? Multidimensionalists whose parallel disciplines strengthen their legal practices in measurable ways. Tune in to this special compilation.

Listen to the full episode here: https://www.stickylawyers.com/the-multidimensionalists/

What drives a lawyer to fight legal battles that others won't, to challenge an unacceptable status quo, or course-correc...
12/23/2025

What drives a lawyer to fight legal battles that others won't, to challenge an unacceptable status quo, or course-correct alarming trends?

In this new special compilation episode, 11 tell their stories of fighting for civil rights, environmental protection, the rights of sexual assault survivors, election integrity, animal rights, indigenous sovereignty, rural access to justice, and more. Listen to the full episode https://www.stickylawyers.com/the-crusaders/

12/23/2025

From all of us at Rain, have a rockin' holiday, everyone!

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Bloomfield Hills, MI

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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