CPG Printing & Graphics

10/25/2025

AI might help buyers make quicker decisions, but it’s your brand that makes them feel something. Let your print do the storytelling that bots can’t.

In a world rushing toward bot-to-bot commerce, shopping lists illustrate why human connection remains the ultimate differentiator.

10/24/2025

Want to make your direct mail stand out? Connect on a deeper level and attract loyal customers who resonate with your mission. Contact our team today if you need help creating helpful content that solves your audience's problems and builds trust!

10/23/2025

Better personas mean better print results. Before you dive into your next campaign, chat with your sales team. They know what your customers worry about, what they need, and what finally makes them say yes.

B2B marketing builds the bridge between the target buyers and the brand. But first, you must construct buyer personas with this helpful guide.

10/22/2025

Want to spark more sales? Try reciprocity. A printed thank-you note, a small sample, or a helpful guide can naturally inspire customers to return the favor.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

10/21/2025

Want repeat customers? Ask yourself: “Will this make them want to come back?” A well-timed printed touchpoint might be the thing that keeps you top of mind.

Share on Facebook Share on X (Twitter) Share on Pinterest Share on LinkedIn Share on EmailIn many businesses, sales and service are viewed as two distinct functions: sales is seen as the starting point, where the initial transaction occurs, and service kicks in post-sale to address customer needs an...

10/20/2025

Color can energize or calm. Brights create excitement. Neutrals give space to think. Use color in your print to match the mood you’re going for.

Learn the important role that color plays in communicating brand messaging to your customers and influencing their purchasing decisions.

10/19/2025

Pens, journals, notepads... don’t underestimate the power of the desk. These are the things people actually use every day, which means your brand sticks around

10/18/2025

Soft colors, custom type, and real texture. TripAdvisor’s rebrand shows how small design choices make your brand feel more honest and trustworthy in print and online.

The new brand reflects Tripadvisor’s evolution from a trusted review site to a full-service platform centered around its user community.

10/17/2025

Stop what you are doing right now. Take a long look at your sell sheets. Are they inviting and interesting? Or are they dull and basic? Contact us today, and let’s get started on a new look that drives action.

10/16/2025

NRF data shows that shoppers are visiting stores and websites in record numbers this year. A well-timed printed flyer or catalog could be your secret weapon to getting noticed!

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.