80/20 Agency

09/20/2024

08/13/2024

📢 Google’s AI Olympics Commercial Misses the Mark 🤖

Google's recent AI-themed Olympics commercial has faced major backlash, highlighting the delicate balance between innovation and public perception. The ad, intended to showcase the prowess of Google’s AI technology, has instead sparked criticism and concerns.

The ad features a father narrating his daughter's love of running and pro athlete Sydney McLaughlin-Levrone. The controversial ending involves the father asking Google’s AI Gemini to write a heartfelt letter to Sydney instead of encouraging his daughter to express her feelings herself. A similar incident occurred in an earlier Apple iPad commercial, where various creative tools and hobbies were replaced with the iPad. This highlights the need for a thoughtful approach that aligns with the audience's values and concerns. Authenticity and relevance are crucial for successful tech branding.



Read the full story on Inc. for a deeper dive into the reactions and implications: Google’s AI https://www.inc.com/brian-contreras/googles-cringey-ai-olympics-commercial-is-backfiring-in-a-big-way.html

08/12/2024

New Gen Z Trend Alert: ""Underconsumptioncore"" on TikTok!

Gen Z is at the forefront of a fascinating new movement called "underconsumptioncore," driven by economic and environmental concerns. This trend encourages reducing consumption to save money and promote sustainability, resonating deeply with a generation known for its financial savviness and eco-conscious mindset.

While this trend might not drastically alter overall spending patterns, it highlights a significant shift towards budget-conscious and eco-friendly lifestyles among young consumers.



For more insights, check out the full article on Fortune and DailyDot. https://fortune.com/2024/07/20/gen-z-is-underconsumptioncore-tiktok-trend-consumer-spending/ https://www.dailydot.com/pop-culture/what-is-underconsumption-core/

08/08/2024

Be a B2B disc jockey with your next media plan - or any spreadsheet!

Spotify is orchestrating media plans with their new feature, SpreadBeats! 🎵✨

This innovative tool integrates music into B2B marketing campaigns, allowing businesses to use curated playlists and audio content to jazz up their boring spreadsheets. It’s a bold move by a major brand to connect with fans and boost engagement.



Dive into the details here: https://www.designrush.com/news/spotify-brings-joy-to-b2b-media-plans-with-spreadbeats

06/26/2024

🌈 Celebrate Pride with Abercrombie & Fitch! 🌈
Abercrombie & Fitch has released its 'Made with Pride' range to celebrate the LGBTQ+ community in June and beyond. This vibrant collection includes a mesh range, crochet pieces, a new edition of their Fierce cologne, and additional pop culture references such as Britney Spears and Mean Girls.

What makes this collection unique is Abercrombie & Fitch will donate $400,000 to The Trevor Project, regardless of sales, furthering their ongoing partnership with this incredible nonprofit organization.

Curious to learn more? Read the full article below!
https://www.thepinknews.com/2024/05/15/pride-month-2024-collections/ /22

06/24/2024

Urban Decay Celebrating Pride in a Unique Way 🌈
Urban Decay, being mostly known for high-performing makeup, has teamed up with 12ON12 to launch the LOUD + PROUD record, featuring 12 empowering tracks about freedom, pride, and self-expression. The artwork is by Thaddeus Coates, and for every sale, $50 is donated to the Stonewall Community Foundation. Just another great example of a well-known brand using its influence to uplift other creators and an amazing foundation!

Learn more about this vibrant collaboration:
https://www.urbandecay.com/12on12-pride-collaboration-vinyl-record/ud1286.html

06/17/2024

🌈 Celebrate Pride with Skittles! 🌈
For the fifth year, Skittles is bringing back its Pride Pack, donating $1 per pack sold (up to $100,000) to GLAAD. Plus, they've introduced a matching program for GLAAD donors—with limited edition hip packs for the first 500 donors who contribute $75 or more! Just another great example of a brand taking the time to give back the their customers with a great cause.

Want to know more about this amazing campaign?
Read the full article: https://www.out.com/gay-pride-parade/brands-pride-products-2024

06/14/2024

🌈 Celebrating Pride 2024 with Inspiring Campaigns! 🌈
This year, brands like Macy's and Saks Off 5th have truly outdone themselves with their vibrant campaigns. From Macy’s “Proudly Ever After” to Saks Off 5th celebrating their LGBTQ+ associates, these campaigns do more than just add color—they advocate for and celebrate the LGBTQ+ community.
Which Pride campaign has caught your eye this year?