Novus Media LLC

Novus Media LLC NOVUS is an award-winning, independent agency specializing in hyper-personalized media with local precision and national impact. We drive traffic.

We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies:

1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on avera

ge by focusing media exactly where you need it.

2. At the core, we get people to take action. Our proprietary approach to ZIP code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter.

3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH and print – all at a DMA or sub-DMA level --based on modeled sales response.

We're thrilled to announce that NOVUS has been named Media Agency of Record for Ripple Foods! 🌱Ripple is on a mission to...
05/19/2026

We're thrilled to announce that NOVUS has been named Media Agency of Record for Ripple Foods! 🌱

Ripple is on a mission to make plant-based nutrition more accessible for families nationwide — and we're proud to help tell that story. We're kicking off with a national campaign behind Ripple Kids, their high-protein, allergen-free milk designed for little ones ages 1-5.

This partnership is a perfect reflection of the work we love to do — connecting purpose-driven brands with the families who need them most. Big things ahead!

https://novusmedia.com/novus-named-media-agency-of-record-for-ripple-foods-as-plant-based-brand-targets-families-nationwide/

NOVUS is pleased to welcome Olivier Pepin as Chief Technology Officer. Olivier brings deep expertise across data, AI, an...
04/22/2026

NOVUS is pleased to welcome Olivier Pepin as Chief Technology Officer. Olivier brings deep expertise across data, AI, and platform development, and will play a critical role in advancing how we connect technology, media, and outcomes to drive growth.

NOVUS, the independent agency where media is hyper-personalized and local at scale, named Olivier Pepin its first Chief Technology Officer.

NOVUS is excited to welcome Krithika Rosenthal as Managing Director, Strategy & Integrated Outcomes. As we continue to s...
03/24/2026

NOVUS is excited to welcome Krithika Rosenthal as Managing Director, Strategy & Integrated Outcomes. As we continue to serve as an architect of growth, Krithika’s leadership will help further integrate media planning, investment, data, and technology—advancing how insight translates into ex*****on and driving more connected, measurable outcomes for our clients.



NOVUS, the independent media agency that architects growth with purpose, today announced that Krithika Rosenthal has joined as Managing Director,... Read More

Celebrating Relentless Curiosity at NOVUS! 🔍Congrats to Corey McMahon, our February Core Value Winner! Corey never settl...
03/19/2026

Celebrating Relentless Curiosity at NOVUS! 🔍

Congrats to Corey McMahon, our February Core Value Winner! Corey never settles for “it is what it is” — she’s always digging deeper to understand challenges, uncover root causes, and create lasting solutions.

From building new skills in PowerBI and Power Query to improving processes and leading detailed reviews to drive meaningful fixes, Corey’s curiosity and initiative continue to move our team forward. 🌟

NOVUS is excited to welcome Heather Gaut as Vice President of Program Management. We’re looking forward to the impact he...
03/12/2026

NOVUS is excited to welcome Heather Gaut as Vice President of Program Management. We’re looking forward to the impact her operational leadership will have as we continue to scale and evolve our capabilities.

Read the full announcement here.

NOVUS Expands Leadership Team with First Hire Under New CEO, Taps Heather Gaut as VP of Program Management CHICAGO, March 11, 2026 /PRNewswire/ — NOVUS, the independent media planning and buying agency, today announced the appointment of Heather Gaut as Vice President of Program Management, expand...

🚀 Celebrating “We Are Pioneers” at NOVUS! 🚀Congrats to Justin Southern, our January Core Value Winner! Justin brings inn...
02/10/2026

🚀 Celebrating “We Are Pioneers” at NOVUS! 🚀

Congrats to Justin Southern, our January Core Value Winner! Justin brings innovative thinking and fresh ideas to every opportunity, helping shape forward-looking media strategies that set our clients apart.

From exploring new approaches to delivering impactful work, Justin’s creativity and adventurous mindset truly embody what it means to be a Pioneer at NOVUS.

⭐ Celebrating “Do the Right Thing” at NOVUS ⭐Congrats to Lauren Cerney, our December Core Value Winner! Lauren consisten...
01/19/2026

⭐ Celebrating “Do the Right Thing” at NOVUS ⭐

Congrats to Lauren Cerney, our December Core Value Winner! Lauren consistently goes above and beyond to deliver the best outcomes for our clients, always prioritizing quality — even when it requires extra effort or a faster turnaround.

Her collaborative, team-first mindset makes her an invaluable partner and a trusted leader within the NOVUS team. We’re grateful for the standard she sets every day.

NOVUS is entering an exciting new chapter. 🚀 We’re excited to announce that Libby Morgan has been named Chief Executive ...
01/05/2026

NOVUS is entering an exciting new chapter. 🚀

We’re excited to announce that Libby Morgan has been named Chief Executive Officer of NOVUS. A proven leader with deep experience driving growth and transformation, Libby will guide NOVUS into its next phase of scale, advancing its evolution from a media buyer to an architect of growth.

Libby will focus on strengthening strategic leadership, scaling operational excellence, and deepening the agency's ability to deliver data-driven planning, precision buying, and measurable business outcomes across digital and offline channels.

NOVUS Names Libby Morgan Chief Executive Officer to Lead Next Phase of Growth New position marks the agency’s shift from media buying to architecting data-driven growth CHICAGO, Jan. 5, 2026 /PRNewswire/ — NOVUS, the independent media planning and buying agency, announced today that it has named...

As we step into the New Year, we’re reflecting on the partnerships, collaboration, and trust that shaped the year behind...
01/01/2026

As we step into the New Year, we’re reflecting on the partnerships, collaboration, and trust that shaped the year behind us. We’re grateful for the clients, teams, and partners who continue to push what’s possible alongside us.

Here’s to a year ahead filled with momentum, meaningful growth, and measurable impact.

Happy New Year from all of us at NOVUS.

The holidays are a reminder to pause and appreciate the people we work alongside every day. We are thankful for the rela...
12/24/2025

The holidays are a reminder to pause and appreciate the people we work alongside every day. We are thankful for the relationships, collaboration, and shared wins of the past year.

Wishing you and yours a wonderful holiday season and a bright start to the New Year.

Address

333 N. Michigan Avenue
Bloomington, MN
60601

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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