Tunheim

Tunheim We help our clients be understood by stakeholder audiences who are critical to their success. Business today is changing faster than fast.

What happened yesterday could easily impact your business today or tomorrow. So thinking — and Rethinking — about your business needs to happen faster, too. For over 30 years, Tunheim has successfully helped clients navigate complex change. In particular, we help our clients rethink how they must work to be understood by all their stakeholders. Because being understood leads to success. Communicat

ion isn’t the only management discipline — but it is a key one too often not thought through effectively.

Nobody Cares About Your Startup (Yet): The Founder’s Guide to PR & MediaIt’s a provocative title—but an important lesson...
09/02/2026

Nobody Cares About Your Startup (Yet): The Founder’s Guide to PR & Media

It’s a provocative title—but an important lesson.

Too many startups wait until they desperately need attention to start thinking about earned media. Others invest in PR too early, before they have the story, strategy or scale to make it count.

So how do founders know when the time is right?

Tunheim Chief Insights Officer Patrick J. Milan will tackle that question at Twin Cities Startup Week, alongside Erin Foran, Head of PR at Sezzle, Carl Levi, Chief Revenue Officer at Greenberg Enterprises and Mike Nathan, CEO of Impero Ventures.

Moderated by Newsweek’s Arick Wierson, the panel will explore what founders and CEOs need to know about using earned media to build credibility, elevate their brands and support growth—from startup through scale-up.

Wednesday, September 16
10:00–10:50 a.m.
Minneapolis College of Art and Design

Get your pass: https://tcstartupweek.com/tickets

09/01/2026

On the most recent episode of Leveraged Storytelling, Sara Ratner shares the origin story behind Deon Health and founder Shane Spotts’ vision for transforming care for people with disabilities. The model puts home and community-based service providers at the center, giving them better technology, stronger incentives, and a greater stake in helping patients avoid unnecessary emergency-room visits and hospital stays.

Their approach builds around the people who know these patients best.

Media interviews are your opportunity to be better understood by your biggest stakeholders. That’s why preparation matte...
08/26/2026

Media interviews are your opportunity to be better understood by your biggest stakeholders. That’s why preparation matters.

Tunheim’s media training helps spokespeople prepare for the tough questions, sharpen their messages and practice staying on track when an interview takes an unexpected turn.

Recently, our team provided media training in partnership with ACORE, putting our approach into practice.

We don’t just help spokespeople know what to say. We help them practice saying it and getting back to their key messages when the pressure is on.

If your team has spokespeople preparing for an important interview, event or issue, let’s get them ready.

08/25/2026

On the next Leverage Storytelling, presented by Tunheim, Arick Wierson talks with Sara Ratner, CEO of Deon Health, about recognizing overlooked markets—and what happens when the opportunity turns out to be far bigger than anyone imagined.

Ratner, a veteran healthcare entrepreneur and executive, sees both an enormous unmet need and an enormous opportunity. In the conversation, she discusses Deon’s projection of surpassing $1 billion in revenue in its first year—and the challenge of getting your arms around a market moving at that kind of scale.

It’s a conversation about healthcare, entrepreneurship and finding extraordinary opportunity where others simply haven’t been looking.

08/18/2026

For a breakthrough technology company, storytelling is not just about explaining the product. It is also about helping people understand the network of partners required to bring that product to scale.

Jonathan Rowntree shares how Niron’s growth depends on trusted operational partners across Minnesota’s innovation and manufacturing ecosystem. These partners are not peripheral to the story; they are a key part of making this technology real.

A strong story helps partners see the bigger picture: what Niron is building, why it matters, and how their expertise contributes to turning breakthrough technology into real-world manufacturing capacity.

08/11/2026

High-performance magnets are essential to the modern economy, powering everything from motors to clean energy technologies.

Jonathan Rowntree explains how China came to dominate global magnet production, and why scaling, under the current system, creates real concerns, including hazardous waste, radioactive byproducts, and long timelines for new mines.

That is why alternative production methods, like Niron’s matter for the world, and why that's a key part of their Minnesota story.

08/04/2026

In this episode of Leverage Storytelling, host Arick Wierson sits down with Jonathan Rowntree, CEO of Niron Magnetics, for a conversation about magnets, manufacturing, and one of Minnesota’s most ambitious technology companies.

It’s a conversation about innovation, resilience, and how one of Minnesota’s most exciting companies is helping shape the future—one magnet at a time.

07/31/2026

A proud team moment. 👏🏆

07/28/2026

In this clip, Arick Wierson asks whether healthcare issues are a symptom of a storytelling problem or a systems problem. James Hereford says people should be frustrated with healthcare costs. The primary issue is deeply complex and systemic, but better storytelling matters when people need to understand where costs come from, who creates value, and why reform is so difficult.

07/22/2026

We’re excited to welcome Danielle Lund back to Tunheim as a Senior Account Supervisor!

Danielle brings nearly 15 years of experience helping organizations navigate growth, transformation and high-visibility moments through strategic communications, executive counsel and compelling storytelling. Most recently, she spent four years leading corporate communications for the Minnesota Timberwolves and Lynx, where she guided business and executive communications through a period of unprecedented growth.

In her new role, Danielle will provide strategic counsel to clients and help lead integrated communications efforts across Tunheim’s portfolio. We’re excited to have her experience, perspective and leadership back on the team.

Address

2001 Killebrew Drive, Suite 308
Bloomington, MN
55425

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19528511600

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