Ippolito Media Arts - IMA

09/23/2025

You’re invited to our first-ever AI Marketing Quarterly:
https://bit.ly/423wP53
✨seats limited / register now✨

is transforming the marketing landscape non-stop. So, once per quarter, a forum of leading marketers will come together to learn what’s changed over the last three months.

You’ll catch up on new tech, get alerted to potential risks, and walk away with practical insights you can put into action immediately.

The first event will take place Thurs, 10/9, at 1pm (EST). Seats for this live webinar will be limited, so register now to claim your spot:
https://bit.ly/423wP53

09/11/2025

Is your strategy ready for ?

💥B2B marketers find themselves at a crossroads between traditional Google search and search (a.k.a. AEO). In this video, Greg gives you 3 steps you need to take to evolve your SEO strategy to align with Gen AI engines.

P.S. Want a deeper dive? Get that here ➡️ https://bit.ly/4oXPhFY

09/05/2025

Before Game 1 kickoff, our prez, Greg Ippolito, got some parking lot predictions for the Birds season. (HT Jay Pearson)

09/04/2025

e: [email protected]
w: ima314.com

06/13/2024

Why you don’t really want to be “data driven”:
https://bit.ly/2Zt5hWc

Being “data driven” means that Data in the driver’s seat. Data is a tool, not a dictator. What you really want to be is "data informed."

05/28/2024

Microtargeting your best audiences is one half of the equation. The other half? Creating an idea so compelling, your prospects couldn’t pay attention to your competitors even if they wanted to. Welcome to the — IMA’s proprietary solution for making your brand irresistible (and leaving your competitors on the lawn chair): https://bit.ly/4dPKOzA

05/03/2024

: The Smiths’ eponymous debut.

05/03/2024

As a creative leader or strategist, what’s the best way to give your team direction? Keep it concise and on-point. Some lessons from Hollywood and beyond: https://bit.ly/3qYbs21

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

04/26/2024

: “Court and Spark” by Joni Mitchell.

04/26/2024

The craze isn’t just about weight loss. It’s about combatting shame. Our president and creative director, Greg Ippolito, talks consumer psychology and messaging with Chief Marketer: https://bit.ly/3Uij0Lq

A look at the Ozempic craze—and what marketing professionals can take away from its wild success.