Fahoury Ink - Content Marketing

06/03/2026

The funnel isn't dead. You're just not in it.

A collection of thought-provoking takes on the current health of the marketing funnel. It happened on an otherwise unremarkable Wednesday. A new guy

05/27/2026

The best campaign isn't the biggest one. It's the one you can actually pull off.

Big ideas don’t fail because they lack creativity. They fail because they aren’t buildable. Why ex*****on is marketing’s most overlooked advantage.

05/26/2026

05/21/2026

You don't need to own the stage to own the conversation.

Attendees make the best thought leaders. Here's why.

Before you hit the road for an industry event, take some time to map out the who, what and where of capturing multiple types of marketing content. Many of

05/15/2026

Part 3 of our AI Marketing 101 series for small businesses is up. Check it out before you let AI anywhere near your content.

Part 3 in our series on using AI in your small business content marketing efforts — creating and maintaining a unique brand voice. Part 3 in our AI

05/11/2026

State Farm knows what a "stan" is, right? 🧐

State Farm has owned stanchion pad signage for two decades. The brand finally gave it a personality.

05/08/2026

Marketing has gotten more complicated — even for small businesses. The ones seeing results aren't doing more, they're doing it smarter.

Leaders can embrace the new era by focusing on these important areas.

04/29/2026

What if the secret was to stop trying to sound professional and start trying to sound like yourself?

One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People

04/24/2026

The best content marketers think like novelists.

Start in the middle of the action. Lead with the most compelling moment. Make people want to know the backstory.

Here's how to pull it off.

Most marketing content loses readers before it earns them — and the fix is a 2,000-year-old storytelling trick. A good friend is trying his hand at

04/20/2026

Your customers don't need another ebook.

They need guidance, expertise and a brand that actually understands their challenges.

In an era of content overload, the brands that stand out are the ones that help customers learn, solve problems and make better decisions.