06/22/2026
The biggest takeaway from HSMAI CSC and HITEC wasn't that AI is changing hospitality. Every hotelier in that room already knows that.
It was about responsibility.
Hotels are facing one of the biggest industry disruptions in a generation, not just in how teams work day-to-day, but in how travelers find and book hotels. AI-powered search is rewriting guest acquisition. That's not a future problem. It's a NOW problem.
Moving fast matters. But moving fast without the right foundations? That's how you end up with five new AI tools and zero answers.
Our responsibility as technology partners isn't to pile on more complexity. It's to help hotels build what actually holds: connected data, practical tools, and a clear path to competing in an AI-first world.
The conversations in San Antonio proved the appetite is there. Customers who are ready to move. Partners aligned on what it actually takes to support hotels through this. That energy is rare and it needs to be matched with action, not just roadmaps.
We also launched Wayfinder this week. Built specifically to address what PhocusWire calls the rise of "OTA 2.0" an AI-driven discovery that's quietly reshaping how hotels get found, considered, and booked.
The hotels that win won't be the ones who adopted AI first. They'll be the ones who had the right partners helping them use it in ways that create real value.
👋 Thank you San Antonio!
