06/15/2023
Why is it important to understand what temperature of the audience we are working with in terms of traffic and what is the difference in general?
When we start driving traffic, it's like turning on the heating tap. And after a short time we can determine the temperature of the audience to work with it further - for example, on retargeting.
❄️cold audience-who have never interacted with the content, have never seen your product
🌤Warm audience - who already know something about you, have interacted with content, visited social networks
🔥Hot audiences- audiences of customers who have visited the site, left contact information or an application.
In these groups there is still a division into subgroups. And traffic specialist super important to understand who is in each group, how to work with it correctly. First of all, it helps not to drain the advertising budget, but to make high-conversion traffic.
