03/02/2026
Search behavior just changed. Again.
U.S. Google searches per user are down nearly 20% year over year.
Not because demand disappeared.
Because AI is answering before shoppers click.
That means fewer repeat searches… and higher intent when they finally land on your site.
For Tier 3 dealerships, this isn’t bad news.
It’s a strategy shift.
If your SEM still looks like it did in 2024, you’re optimizing for behavior that doesn’t exist anymore.
We broke down what’s happening — and what smart dealers are doing about it.
Read the full breakdown here:
🔗 https://mjsadvertising.com/the-new-reality-of-automotive-search/
