McKendall Communications

07/23/2026

Here's something we've learned working with nonprofits: doing great work isn't the same as being seen doing it.

That gap is exactly what the Nonprofit Visibility Package was built for: a new, one-time collaboration between Caltag Marketing Associates and McKendall Communications
Inside:
✅ A ready-to-use news media outreach template; press materials, media pitches, and a targeted media list, ready to put to work
✅ A full marketing strategy; customer journey, roadmap, and rollout plan

Our take? PR isn't just about getting noticed today. It's how you get remembered tomorrow, including by AI-powered search, which increasingly decides who shows up as a "trusted" name in your space.
You don't have to do everything. You just have to start somewhere.

Comment "INFO" or send us a message to learn more.


Lisa German McKendall Lydia German Smith

07/07/2026

Big news is sprouting. 🌱

Two marketing minds are joining forces to help local nonprofits get the visibility they deserve — without the overwhelm.

Caltag Marketing Associates & McKendall Communications . Something new is coming for the nonprofit community. 👀

Follow along for the full reveal.

07/02/2026

Believe it or not, holiday gift-guide pitching is already underway.

While consumers are still focused on summer, editors at long-lead magazines, consumer outlets, and lifestyle publications are actively planning holiday coverage right now. By Labor Day, many have already finalized the products they’ll feature in holiday roundups and seasonal stories.

Brands that wait until fall to begin PR outreach often miss some of the biggest earned media opportunities of the year.

At the woman-owned McKendall Communications, we help consumer brands secure strategic media coverage that builds awareness, credibility, SEO value, affiliate opportunities, and visibility in AI-powered search results.

Recent coverage secured by our team includes placements for Vornado in Good Housekeeping, as well as ongoing coverage in top-tier consumer and lifestyle media.

To help brands take advantage of the holiday media cycle, we’re offering a Holiday PR Starter Program running from July 2026 through January 2027 (reach out for pricing). The program is designed for brands that want meaningful holiday media exposure without committing to a large ongoing agency retainer.

What’s included:
• A professionally written fact sheet
• Multiple targeted media pitches with ongoing follow-up
• One press release ready for distribution
• Strategic outreach timed to long-lead, short-lead, and last-minute holiday opportunities
• January follow-up outreach to extend post-holiday momentum

Why brands should be planning now:
• Many holiday gift guides begin publishing in September
• Editors are sourcing products now.....not in October
• Long-lead holiday coverage is often finalized months in advance
• Strong earned media coverage increasingly impacts AI-driven recommendations and search visibility

Most brands already invest heavily in advertising and social media during Q4. PR adds something different: trusted third-party validation that helps products stand out in a crowded market.

If your brand is launching a new product, entering a competitive category, looking to increase visibility heading into the holiday season, or needs additional support for your existing PR team during Q4, now is the time to start the conversation.

We’re currently booking a limited number of Holiday PR Starter Program clients for the 2026 season.

Click here to set up a time to discuss holiday media opportunities for your brand- https://calendly.com/mckendall-communications/pr-20-minute-meeting?month=2022-10


Lydia German Smith Lisa German McKendall

https://mckendall.com/

Traditional Media Relations In A Social World Welcome to the media revolution with McKendall Communications! We’re at the forefront of the ever-changing, fast-paced world of media relations and ready to take you along for the ride. While social media has emerged as a powerful storytelling tool, tr...

05/22/2026

Tuesday was launch day for Cinema Puzzles, and we are so excited to officially see this brand out in the world.

At McKendall Communications, we love working with brands that bring a genuinely fresh idea to market, and Cinema Puzzles does exactly that. Created by award-winning screenwriter and entrepreneur Michael Elliot, Cinema Puzzles transforms iconic movie moments into collectible puzzles built from actual in-film scenes. The brand has officially licensed scenes from movies such as , , , The Breakfast Club, , and many more!

From a PR perspective, this launch checked so many boxes: nostalgia marketing, entertainment collectibles, founder storytelling, Hollywood trends, and the growing consumer demand for experiential products that create emotional connection.

Over the past several weeks, we’ve had the opportunity to introduce media to the brand through targeted outreach, virtual interviews, and product previews. Watching journalists, producers, and creators immediately “get it” has been one of the most rewarding parts of this campaign.

Big congratulations to Michael Elliot and the entire Cinema Puzzles team on this week's launch. We can’t wait to see movie fans start piecing together their favorite cinematic moments.

Lisa German McKendall Lydia German Smith

Relive the stories you love, and feel the emotions again, one piece at a time.

05/13/2026

McKendall Communications was proud to see our client, Vornado, featured once again on The Price Is Right this week. Getting a product in front of an estimated 5.5 million daily viewers is the kind of broad national exposure that helps build real brand recognition and consumer trust.

From broadcast television placements to strategic media outreach, earned media remains one of the most powerful ways to introduce brands to new audiences in an authentic and memorable way. There’s something especially exciting about seeing a beloved 80-year-old brand like Vornado integrated into a beloved, long-running television show that viewers genuinely engage with every day.

If you’d like to watch the full episode, it was Season 54, Episode 151, which aired on May 11.

Visibility like this doesn’t happen by accident. It comes from strong media relationships, thoughtful pitching, and finding the right opportunities to put brands in front of the right audiences.

If you’d like this kind of exposure for your brand, click here to schedule a time to chat- https://calendly.com/mckendall.../pr-20-minute-meeting...

Lisa German McKendall

04/22/2026

McKendall Communications client Gabriella Santaniello continues to land top-tier media placements through strategic outreach. Her latest feature in Glossy Magazine includes expert commentary that puts her insights front and center.

Thought leadership isn’t a nice-to-have; it’s a core driver of a strong PR program. When you consistently show up as a credible expert, your brand doesn’t just get noticed; it gets trusted. And trust drives sales.

If you’re ready to build visibility for your brand, let’s talk. Click here to connect-https://calendly.com/mckendall-communications/pr-20-minute-meeting?month=2022-10

Lisa German McKendall

https://www.glossy.co/fashion/glossy-pop-newsletter-targets-roller-rabbit-collab-did-6-million-in-first-hour-sales-won-over-gen-z/

The collection was primarily aimed at Gen Z, but Target knew it would see "multi-generational" love. Overall, the collection outperformed forecast expectations across every category, Target shared.

04/14/2026

Check out this standout segment from KTVB’s Inside Ag featuring McKendall Communications client, Jones & Co Vanillas. Founder and CEO, Ted Jones, breaks down what makes one of the world’s most fascinating and labor-intensive crops, while sharing how his -based company sources beans from small-plot farmers in more than 50 countries.

From the Cook Islands to Guatemala, Taiwan to Vanuatu, his commitment to global sourcing and farmer partnerships shines through, and it’s putting the Treasure Valley on the map in a whole new way.

This is what strategic PR looks like: meaningful storytelling that earns broadcast coverage and builds credibility.

If you’re ready to see your brand in segments like this, let’s connect: https://calendly.com/mckendall-communications/pr-20-minute-meeting?month=2026-04



https://www.ktvb.com/article/news/agriculture/inside-ag/nampa-business-small-vanilla-farmers-and-us-market-inside-ag/277-0296cbb7-2dfb-42e6-9183-3c786a0e7db9

For thousands of small farmers around the world, vanilla is a high-stakes crop. A local business is helping connect those small growers to buyers.