BidPulse

12/10/2021

Seems ad fraud has been around since the beginning of time. As per Ionut Ciobotaru from Verve Group, the concept has grown into a misnomer that requires granular understanding by channel. In his recent column for AdExchanger, he shares the details of fraudulent tactics by channel and ways to combat them:
https://bit.ly/3rR52DD

12/07/2021

Despite having a negative impact on the ad tech industry, the pandemic opened lucrative opportunities to try out new channels at lower advertisers' risks. And is on the list. Tune into an insightful VideoWeek's interview on CTV's bright promise and its development in the US and beyond:

The pandemic provided an opportunity for brands who never used TV advertising before to try it out, says DCMN's director of product Maria Mryasova. Mryasova also discusses how traditional mediums, like linear, are weathering the pandemic and delivering strong ROIs. Interview filmed at VideoWeek Road...

12/03/2021

The digital advertising industry seems to be quickly recovering after a turbulent 2020. The latest estimate by eMarketer prooves the trend: in the US only the digital ad buyers will spend exciting 25.5% more on advertising. Who are the biggest spenders? There's a breakdown by the industry for you:

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

11/29/2021

How will digital publishers and advertisers address consumers upon cookies phase-out? LOTAME released the results of an exhaustive study:

• 28% of publishers plan to use an identity graph solution within next 6 months;
• 26% — within the next year;
• 18% are already using such a solution.

There is more to it! Dive in for the insights at State of Digital Publishing.

The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape.

11/22/2021

Efficient video monetization for publishers from A to Z: the lucrative benefits and artful challenges. ABC Money has some insights on video ad revenue for publishers.

Video advertising is constantly spiking, smashing records every day, and it seems to be an unstoppable race towards more revenues and profitability. One driver behind this popularity is the proliferation of online video platforms and higher consumption of video content. So, while video consumption k...

11/19/2021

Recent statistics reveal that about 60 million people with different types of disabilities in the US do not see ads as intended by the advertiser. AdExchanger shares best practices of addressing the problem in the industry: https://bit.ly/3kTxOPx

11/17/2021

While there has been a dramatic shift in publishers' priorities, from the cheapest ad spots to effective targeting based on Google's 3rd-party, users are still having irrelevant in-app ad experiences. So where is the way out? Dive into AdMonsters' take on the issue for more details:

October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seem...

11/03/2021

What does the future hold for white label ad tech software? Tatyana Slyvkin, CEO at BidPulse, shared her expert opinion with Cynopsis Media. Dive in for the insights: https://bit.ly/3BD0lP7

10/28/2021

As the latest survey showed, UK advertisers and agencies are shifting their ad spending priorities for the next 12 months. What are the new winners among advertising channels? Advanced Television has got you covered with an exhaustive breakdown:
https://bit.ly/3mZC3JU

10/26/2021

Cookies approaching phase-out has unleashed creative juices in the advertising industry. Hours and hours of discussion have shed some light on the future of identity. Yet, according to AdExchanger, there are still a few factors holding the industry back from entering the new era:
☝️ https://bit.ly/3BfPMRS

10/22/2021

Have you already checked out eMarketer's executive video summary? The latest issue covers video trends Q3, AVOD viewership growth, and much more:
https://bit.ly/3E7fQQM

10/18/2021

A fresh outlook by IAB predicts an 8% hike in U.S. digital advertising ad spend the next year. Together with the increase predictions, International Advertising Bureau warned about the factors that could affect the estimated industry growth:
🚩 lack of consumer ad tolerance
🚩 Federal government attention
🚩 challenge in talent acquisition while abiding to diversity policies.

What challenge would highlight as the most critical❔

U.S, internet spending to hit $200.3 billion by 2025