Einstein Marketing Consulting

09/15/2022

10/26/2021

Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well.
https://marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/

Take a look at a few ways that digital advertising has changed over the past few months and what marketers need to know to keep their strategies relevant.

10/25/2021

Through "Journeys," Hyundai is attempting to position itself as a brand that cares about its clientele. By dedicating an entire campaign to the stories behind the people who are associated with the brand, Hyundai could ingratiate itself with potential customers and strengthen the relationships it has with existing ones.

Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers.

10/19/2021

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. Let Einstein Marketing be your guide!

With the increase of remote working and a collaborative approach, companies have turned to digital channels to embrace the transformation.

10/17/2021

Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media platforms? Fun Fact: 18 hours/week is the average time people spend watching online videos.
https://www.socialmediatoday.com/news/32-social-media-video-marketing-stats-you-need-to-know-in-2022-infographic/607574/

Some key stats to help in your video content planning for the coming year.

10/13/2021

Almost a third (31%) of people surveyed in the U.S. have already started their holiday shopping. Is your business ready?

Google's Official Digital Marketing Publication. Explore our three-rule retail strategy to help inform your media plan for the holiday season.

10/11/2021

Can Facebook Reels compete with TikTok? What do you think?
https://www.socialmediatoday.com/news/facebook-launches-reels-on-facebook-to-us-users/607402/

Facebook looks to bring more users in on the short-form video movement. 

10/09/2021

How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you're spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.
https://www.socialmediatoday.com/news/what-happens-on-the-internet-every-minute-2021-version-infographic/607586/

The chart provides a fascinating overview of what happens online every minute.

10/07/2021

Coca-Cola is leaning into grand themes of human connection to refashion the brand platform for its Coke trademark for the first time since 2016. The new central philosophy, "Real Magic," is a reference to the power of shared moments between people, despite divisions that have increased over the past 18 months.

To revamp the Coke trademark, the brand worked with agency BETC London on a campaign that includes a gaming-focused spot and activations on Twitch.

10/05/2021

With 2.7 billion monthly active users, Facebook is the largest social network in the world. Without a doubt, your customers use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Stand out from the other nearly one hundred million pages vying for likes, comments, and shares!

Without a doubt, your nonprofit’s donors use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.