Belfort Group

06/03/2026

This Pride Month, we celebrate love, strength, diversity, and authenticity. BG is proud to foster a culture of inclusion, respect, and belonging this month and every month. Happy Pride. 🌈

06/02/2026

AI search is changing how content gets discovered, and many brands are still creating content for a version of search that no longer exists.

Today, it’s not just about ranking on Google. It’s about whether your content is structured in a way AI platforms can easily interpret, extract, and surface in tools like Google AI Overviews, ChatGPT, and Claude.

In her latest blog, BG’s Director of Project Management Kelsey Braga shares 5 practical strategies brands can use to improve AI discoverability.

Read the full blog to learn how to make your content more discoverable in the age of AI.
https://loom.ly/ToWOWWc

Learn 5 proven strategies to structure your content for AI search, featured answers, and zero-click results.

05/28/2026

The BG team was honored to attend Hope on the Harbor in support of our client, LCB Senior Living, and the incredible work being done by the Alzheimer’s Association. 💜

It was an inspiring evening bringing together community members, advocates, caregivers, and organizations committed to raising awareness and support for those impacted by Alzheimer’s and dementia.

We’re proud to support clients and initiatives that make such a meaningful difference both locally and beyond.

05/27/2026

AI-powered search is continuing to reshape how users discover information online, and traditional SEO strategies alone are no longer enough.

In her latest blog, BG Director of Digital Marketing Alanna Dillon outlines 5 practical tips brands can use to adapt to evolving search behavior in 2026 and beyond. From improving machine readability and restructuring content for AI search to prioritizing earned media and redefining success metrics, the blog breaks down how organizations can stay visible in an increasingly AI-first search landscape.

Read the full blog here: https://loom.ly/OKJAutA

Zero-click searches are rising. Learn how to compete in AI search with strategies to improve visibility, citations, and brand presence.

05/25/2026

Today we remember and honor those who made the ultimate sacrifice for our country. Wishing everyone a safe and meaningful . 🇺🇸

05/20/2026

Short-form video is no longer just a social media trend — it’s becoming one of the most powerful tools for organic discoverability.

As search behavior continues to shift, platforms like TikTok, Instagram, YouTube, and AI-powered search engines are changing how people find information online. Audiences want quick, clear answers, and brands that create structured, searchable content are gaining a major advantage.

In his latest blog, BG Marketing Coordinator Ari Dinerman explores how short-form video supports both traditional SEO and AI discoverability strategies. From identifying search-driven topics to structuring videos for retention and optimizing captions, titles, and transcripts, the blog breaks down a practical framework for creating video content that actually drives growth.

Read the full blog to learn how short-form video can strengthen your digital strategy.
📲 https://loom.ly/omNp_R8

Learn to use short-form video for organic growth. Discover a proven framework to boost visibility across social, search, and AI discovery.

05/19/2026

As colleges and universities compete for attention in an increasingly crowded digital landscape, strong content is becoming one of the most important tools for building trust, improving discoverability, and guiding prospective students through the enrollment journey.

Not every piece of content needs to “go viral” to be valuable.

Sometimes the most impactful content is:
• The FAQ page that answers a prospective student’s biggest question
• The testimonial that builds trust with a family
• The LinkedIn post that helps someone discover your organization for the first time
• The blog that gets surfaced in AI search results months later

Good content compounds over time.

At BG, we’re always thinking about how content supports the full audience journey, not just short-term engagement.

Interested in building content that works harder for your brand over time? Explore some of our latest thought leadership pieces or connect with our team to learn how we help organizations create smarter, more discoverable content strategies.

📲 https://loom.ly/eazD-E0

Marketing trends, agency news, and industry insights from Belfort Group — the Boston agency keeping brands and marketers ahead of the curve.

05/12/2026

Even the best marketing campaigns can fall apart if the tracking behind them isn’t reliable.

In BG’s latest blog, Digital Marketing Manager Kyleigh Letourneau breaks down three of the most common marketing analytics and reporting mistakes she sees across campaign tracking and GA4 implementations, including:

• “Set it and forget it” conversion tracking�
• Overly broad GTM triggers�
• Reporting without context

Plus, practical ways to fix them.

📖 Read the full blog: https://loom.ly/Bq0-qkE

Struggling to trust your marketing data? Learn the 3 most common marketing analytics and reporting mistakes, and how to fix them using better tracking, reporting, and GTM practices.

05/08/2026

BG's PR Team helped secure a feature on Boston 25 News spotlighting two Wilmington High School students who created memory care bags for seniors living with cognitive decline at LCB Senior Living's The Residence at Pearl Street - Reading, MA. The story highlights the power of intergenerational connection, compassion, and community impact.

The students raised over $1,000 to create care bags filled with comforting and engaging items for residents, while also building meaningful relationships through ongoing visits and volunteer work.

We’re proud to support stories that showcase the incredible work happening within our client communities every day.

Read the full story here: https://loom.ly/MpjLvfk

WILMINGTON, Mass.

05/07/2026

Last week, members of the BG team had the opportunity to attend Landmark College's gala fundraiser, Hearts & Minds & Imagination: The Power of Learning Differently, in New York City celebrating neurodiversity as a strength and honoring Hoda Kotb and Kate Snow of NBC News for their advocacy and support around neurodiversity and learning differences.

The evening brought together educators, advocates, alumni, and supporters for important conversations around inclusion, accessibility, and empowering students to succeed by embracing how they learn best.

We’re proud to support Landmark College and the incredible work they continue to do for neurodivergent students and families. Thank you to the Landmark team for a meaningful and inspiring evening. 💙