Belfort Group

06/25/2026

Audiences are craving something many brands have struggled to deliver in the digital age: genuine human connection. 👫

Experiential marketing is having a resurgence, fueled by digital fatigue, shortened attention spans, and a growing need for in-person engagement. Research cited by Marketing Dive found that 85% of consumers are more likely to purchase or work with a brand after attending a live event, and nearly 90% say brand experiences are more memorable than traditional advertising. https://loom.ly/pP-BCKM

The most effective experiential campaigns create emotional connections that strengthen awareness, consideration, loyalty, and long-term brand affinity. Those are the brands that stand out. It all starts with the right content strategy, and marketing partner.

If you're ready to revamp how you're reaching your audience, connect with BG today. https://loom.ly/VdTLtf4

Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.

06/24/2026

Join us in welcoming back David Quinn, a returning BG summer intern! 👏

David is excited to meet new people and diversify his skillset in an agency atmosphere this Summer.

When he’s not at work with a cup of coffee in hand, you’ll find him playing music 🎹, out on the golf course 🏌️‍♂️, or tossing a tennis ball around with his Australian Labradoodle, Stella! 🎾

We’re so excited to have you back, David!

06/22/2026

As AI transforms how people discover and consume information, one thing hasn't changed: relationships drive results.

A recent interview with Time Editor-in-Chief Sam Jacobs reinforces a lesson every PR professional should remember: journalists can spot a mass pitch from a thoughtful one in seconds.

The firms that stand out won't be the ones sending more emails—they'll be the ones investing in meaningful relationships, understanding what reporters cover, and bringing stories that matter to audiences.

AI can help clean up a pitch. It can't build trust.

In an era of automation, human connection is a competitive advantage. The future of media relations isn't about mass outreach—it's about staying relevant.

https://loom.ly/psq9LqQ

3 ways to make media outreach more human. As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships. During Ragan’s PR Daily Conference, Time Editor-in-Chief Sam Jacobs said that AI is reshaping media distribution, but human con...

06/19/2026

Today we honor Juneteenth, reflecting on the significance of freedom, equity, and the power of every voice to shape our communities.

06/17/2026

Please join us in celebrating Ariel Ferrante's incredible 12 years here at Belfort Group! As our Vice President, Ariel's leadership and dedication has contributed so much to our success. We are so lucky to have her as part of our team – We're looking forward to many more years together!

06/16/2026

Not every website visitor has the same needs—so why show them the same experience?

Brands that invest in website personalization gain a competitive advantage by delivering more relevant, engaging experiences to their audiences.

In his latest blog, BG Creative and Web Manager, Peter Bates explores why your website – and your brand – can’t afford to treat every visitor the same, and how BG can help get you started with the personalization process.

Read the full blog: https://loom.ly/OwdYF_M

Does your site show the same homepage to new and returning visitors? Learn why website personalization matters and how to get started!

06/15/2026

We are so happy to celebrate Peter Bates on marking five incredible years here at BG! As our Creative and Web Manager, Peter brings creativity and dedication to every project and helps fulfill all of our clients' goals. His leadership, talent, and collaboration contribute so much to our entire team!

06/10/2026

Last week, we held our Summer 2026 outing! Our CEO Phil hosted the BG Team at his home where we shared plenty of laughs, memories, and experienced a Hibachi performance with Mroshoshibachi right in the backyard! 👨‍🍳 🍳 🌶️

Grateful for this small but mighty, close-knit team and leadership that believes in working hard and playing hard!

06/09/2026

Join us in welcoming Regan Gill, one of BG's new summer interns! 👏

Regan is excited to use her marketing experience from UMass Amherst to expand her horizons and learn about different areas of marketing for a variety of clients.

Regan is looking forward to working in a collaborative, supportive environment each week.

When she's not at work, you'll find her adding to her growing list of states she's visited (25 and counting!), or walking her 120 pound "lap dog" Maggie the Newfoundland!

We're so excited to have you, Regan, and can't wait to meet your gentle giant! 🐶

06/08/2026

We are so happy to celebrate three wonderful years with Madison Sherriff! As our amazing Senior Account Executive on BG's Strategy Team, Maddie builds media relations strategies with creativity and dedication. Her campaigns have brought incredible success and visibility to our clients through thoughtful strategy, strong storytelling, and meaningful media placements. Beyond her incredible work, Maddie brings a warm and welcoming energy to everyone she works with. Her positivity, thoughtfulness, and ability to build genuine relationships are just a few of the many reasons she continues to thrive both with clients and across the BG team. 👏