Caitlyn McGuire Marketing

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Boston, MA
Caitlyn McGuire Marketing

I’m Caitlyn and I offer branding, marketing strategy, and digital solutions rooted in mindfulness. My goal?

Humanize marketing and change the industry for the better.

01/19/2021

Marketing and community.

Building a whole community around your brand- that’s the dream.

The secret?

Don’t make your marketing all about you.

Ask (a lot of) questions.

Involve your audience.

Don’t rely solely on Instagram and email. Think outside the box.

Create trust. Be transparent.

Ignore what other communities are doing. Be authentic.

If you think of your audiences as buyers, that’s all you’ll attract.

If you think of them as a community, you’ll sell, retain, and create something bigger than you originally imagined.

What does community look like to you? (Drop a comment below).

01/12/2021

Ideas.

If you’ve been sitting on one for a while now, this is your sign to just fu***ng dooo itttt.

We’ve experienced the scariest: a pandemic, inequality, job insecurity, and an attempted COUP (still can’t believe I just typed that.)

You’re braver than you think, and maybe it’s time to pull trig on that “wouldn’t it be cool if we...” idea.

(And if you need some tips/resources for marketing your new idea ethically, inclusively, and for zero dollars, shoot me a DM)

01/06/2021

Mindful marketing.

It’s thinking more critically about what you’re doing.

It’s asking more questions and staying constantly curious.

It’s writing your captions from the heart and not a template.

It’s taking risks and being innovative.

It’s caring about your entire audience, not just the customer persona you’ve developed.

It’s taking tough feedback and admitting your mistakes.

It’s educating, not selling.

It’s being transparent and building trust.

It’s being ethical, thoughtful, and backed by values.

It’s the only chance we have at ridding of spam emails, IG bots, tone deaf advertising, and “grow your following to 10k overnight!” bu****it.

Marketing mindfully is important for your business, your customers, and your soul.

01/04/2021

Universe, you got this one?

I, like many, love control. I want my hard work and planning to be the reason I succeed. I want to feel that I deserve success.

But what if we already believed we were successful? Sometimes we need to let go of the “how” and lean into the “why.”

I believe the universe has big plans for me. And I’m committing to believing in that in 2021. I’m committing more to taking risks, having more fun in my work and throwing the must-do list out of the window sometimes.

Who’s with me?

12/15/2020

Falling.

Falling down hard shouldn’t stop us in our tracks. It brings us to exactly where we’re supposed to be, into our next state of flow and to exactly where we’re supposed to be.

Move with it. Embrace the fall and flow, even when it’s rocky.

11/30/2020

I snoozed my alarm 5 times this morning, but still a boss bitch. ♕

(Reminder: don’t let one moment determine your entire day)

11/24/2020

Fake it til you make it.

Not as bad an idea as people make it out to be. In fact, it helps me overcome my imposter syndrome on the reg (because I feel like an imposter on the reg.) And when we feel it on the inside, it can be reflected in our brands and business.

Here’s how you, and your brand, can “fake” it:

1. Be really transparent about the things you know and don’t know (to yourself, clients, bosses.)

2. Be transparent about the things that you’re currently learning. Take people on the journey with you!

3. Don’t discount your ability to learn new information, and make furthering your education a priority (aka read all the books.).

4. Make it a weekly priority to reflect on your successes, where you’ve been, and how you felt earlier in the process.

And in case you need to hear it: you’re an expert. You know what you’re doing. And your ideas are good. Keep moving forward.

11/23/2020

This week I celebrate...

.

Celebrate the losses as much as the wins. Celebrate the lessons you learn from crashing and burning, awkward client phone calls, unsuccessful campaigns, and missed deadlines.

It takes a much stronger person to celebrate the misses than the wins.

11/18/2020

Feel the love ♥︎

This is the love I want to feel from your brand. That silly, truthful, heart-on-your sleeve, we’re SO glad you’re here, love.

I want to feel it on your feed, in the way you respond to me, the way you help solve my problems, and even on your website.

But the type of love audiences pick up on digitally can’t be fabricated. It has to start at the root of the business and radiate the throughout the entire brand.

Remember that when your marketing efforts aren’t performing.

11/16/2020

Getting my feet wet.

Been thinking a lot lately about my path and purpose. About my place in the area of mindful and ethical marketing. How I can be a voice and make an impact on an industry whose morals have quite frankly gone out the window. How I can serve you all, to make this industry more transparent.

I feel like I’ve only gotten my feet wet when it comes to learning about the ethical problems plaguing the industry. But I definitely need your help. What knowledge can I pass onto you? Tell me about the times marketing has misled you, annoyed you or made you unsubscribe. Tell me what you’d like to see me do to make marketing a more inclusive, human- focused practice.

And until I gather all of your thoughts, know I’m heads down, nose in books and case studies and deep in conversation with other people trying to accomplish the same goal.

Let’s do this sh**

10/30/2020

Courage.

I’ve been re-reading Dare to Lead by , a book filled with terrifyingly transformative content. The stuff that makes you uncomfortable enough to make some changes.

And now, in the most unpredictable time most of us have ever experienced, the challenge to remain courageous is more important than ever, in your work, marketing and behind the scenes.

10/28/2020

Officially 29 and feeling on top of the world.

It’s my birthday!

I’ve started the write this post a few times, and every time, it felt too... serious.

The past decade has been filled with a lot of seriousness. Serious situations, hurdles, defeats, goals. Plus a serious pandemic and a serious career shift.

I’ve take my personal growth pretty seriously in my 20s, and I thank myself every day for that.

But as I’ve thought about my goals for the last year before 30, and felt the stuffiness that can come with goal setting, I decided I want to give myself a bit of a break.

Don’t get me wrong, I still am committed to crushing goals over the next year like working with 25 new clients, developing workbooks, running a marathon and choosing a new state to call home, but after nine years of soul searching and gut-wrenching growth, I’d like to have a little more fun with my goals.

Before 30 I’d like to:

-Learn how to make hollandaise sauce (mine curdles EVERY TIME)

-Buy one of those 5 pound gummy bears

-Perfect the pickle bike (my pickle themed bike I created during quarantine)

-Sing in a jazz band

-Paint my own canvas to display in my room

-Climb more big rocks

-Sleep outdoors more

-Visit an alpaca farm

-Dance once a day

I’m sure I’ll add a lot more to the list as the year goes on, but 29 is officially the year of FUN.

Drop one of your fun goals for the year below- I need inspo!

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Boston, MA

Website

http://caitlynmcguiremarketing.com/

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