J. Pierre Communications LLC

12/23/2021

In case you missed it yesterday, Mayor Wu announced that our founder, Jessicah Pierre, will join her cabinet as the city of Boston's new chief of communications! We are beyond of Jessicah and excited to see how her passion, skillset, and vision contribute to making Boston a more inclusive and better city.

With that being said, J. Pierre Communications will be on a hiatus indefinitely and will not be taking on new clients in the new year. Our team has enjoyed serving this city's brightest political figures, nonprofits and social impact brands. We hope to be able to get back in the consulting game in the future.

In the meantime, please continue to follow us on social media for more PR and Marketing tips. Thanks for all of your support this year and happy holidays!

Mayor Michelle Wu says Pierre “shares our vision of a Boston for everyone.”

12/07/2021

Why are Google Alerts so vital to the success of PR clients? Because it can help with:
1. Monitoring client coverage
2. Staying on top of news stories/narratives
3. Building relationships with journalists
4. Tracking industry trends

At JPC, we have Google Alerts set for all of our clients' brand names, industries, competitors and issues they are working on. What PR resources are a must have for you?

12/06/2021

Public relations is not for the faint-hearted. If you're not juggling multiple priorities, strategizing new and fun communications campaigns, all while putting out fires - can you really say you work in PR? 😂 🤷🏾‍♀️

This is why our work is so crucial for not just growing brands, but also protecting them.

12/02/2021

Have you listened to the latest episode of Black News Hour presented by the The Boston Globe?

This episode featured:
Segun Idowu, president and CEO at the BECMA, who was recently named Boston’s chief of economic opportunity and inclusion.

Also, Stefanie Brown James, with The Collective PAC, talked about supporting local and national Black candidates and voter turnout in the last election.

Then, Hodan Hashi, with Black Boston , a community organization, shared her thoughts about her activism and the current state of politics.

Later, Jae’da Turner talked about entrepreneurship and Black Owned Bos., a business services and consulting agency she founded to serve as a platform for Black business owners.

Tune in at bostonglobe.com/metro/black-news-hour/

12/01/2021

What does your PR/marketing calendar look like for the month? Here are some important dates to keep in mind when creating social media content and pitching reporters.

11/30/2021

Public relations reach measures the total number of people who see or interact with a brand’s particular communications item. It is especially relevant with the emergence of digital media, and is often referred to as impressions.

PR reach is about counting:
- Social media impressions and shares
- Viewership of a television program that mentioned a company or its products
- Views of a news story on an online news site or blog.

In order to increase the visibility of your brand, you should always strive to increase the numbers of your PR reach.

11/17/2021

We join the entire city of Boston this week in celebrating the swearing in of Boston's first woman and person of color mayor, Michelle Wu. We are beyond excited to see how the city transforms for the better, under the leadership of a millennial mom, daughter of immigrants, former small business owner and compassionate individual who understands the urgency of the many issues Bostonians face.

Michelle Wu is the first woman, first person of color, and first Asian American elected to lead the city.

11/11/2021

Both traditional PR and digital PR raise brand awareness and promote products or services by creating positive messaging for a target audience but they differ in their ex*****on.

📺 Traditional PR utilizes traditional channels such as newspapers, magazines, television, radio, and events (eg. conferences, trade shows, etc.).

💻 Whereas digital PR relies on newer, digital channels like online news sites, websites, social media, blogs, and video platforms like .

📝 When choosing a PR plan for your business, it’s important to keep in mind the goals you want to accomplish.

📲 For instance, if you want to rank higher on Google, produce highly creative content, and allow two-way conversations between you and your audience, digital PR is the way to go.

📰 But if building your reputation as an industry expert, more accurate brand messaging, and getting in front of your potential customer is your goal, traditional PR is a better option.

Expertise provided by founder of .studio

11/10/2021

Both traditional PR and digital PR raise brand awareness and promote products or services by creating positive messaging for a target audience but they differ in their ex*****on.

📺 Traditional PR utilizes traditional channels such as newspapers, magazines, television, radio, and events (eg. conferences, trade shows, etc.).

💻 Whereas digital PR relies on newer, digital channels like online news sites, websites, social media, blogs, and video platforms like .

📝 When choosing a PR plan for your business, it’s important to keep in mind the goals you want to accomplish.

📲 For instance, if you want to rank higher on Google, produce highly creative content, and allow two-way conversations between you and your audience, digital PR is the way to go.

📰 But if building your reputation as an industry expert, more accurate brand messaging, and getting in front of your potential customer is your goal, traditional PR is a better option.

Expertise provided by Rachelle McCoy, Founder of Cultivee Studio

11/09/2021

🚨Client News: At JPC , we pride ourselves on building relationships with multi-cultural media outlets to ensure that language access is not a barrier to amplifying the work of our clients and engaging with the community at large.

Thank you Univision Noticias for covering GreenRoots latest COVID-19 report.

Here's what they said: "The organization GreenRoots revealed a report that evaluated the factors that played a major role in the severity of the pandemic in Chelsea to call for action and for more federal funds to be invested in key areas to prevent this community from being vulnerable." Read the full article below.

La organización Green Roots reveló un reporte que evaluó los factores que jugaron un rol principal en la gravedad de la pandemia en Chelsea

11/05/2021

We have SO much to celebrate from this week’s election! 🎉

Not only did was elected as Boston’s first woman and person of color as Mayor, but we also elected as the city’s first Haitian-American City Councilor At-Large. This is huge because Boston has the third largest Haitian population in the country and we will finally have representation in municipal government.

At JPC we are so proud of our very own for all of the hard work she has been doing in the back-end and of course PR work. The blew us away!

11/05/2021

Meet Rachelle, J.Pierre Communications’ Social Media Manager!

She manages the social media account for and makes sure that everything is on brand and running smoothly! She will be keeping you all in “the know” of the new updates that JPC has to come for you.

Rachelle shares her personal story on her Instagram and is in the process of starting up her own YouTube channel to bring her creativity to “life”! She is very passionate about sharing her journey with self-care, empowerment, and equality for all.

Stay up to date with the J.Pierre Communications team here!