09/02/2021
A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to.
Read HBR article on what makes a great pitch at https://hbr.org/2020/05/what-makes-a-great-pitch