Megawatt Content Marketing

Name: Megawatt Content Marketing
Address: Boston, MA, US
Telephone: +18572640616
Price range: $$$$

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Megawatt Content Marketing

Megawatt provides thoughtful content marketing strategy and ex*****on for B2B tech companies.

Founded in 2015, Megawatt is a boutique content agency that specializes in B2B technology. We turn complex ideas and technical expertise into informative and insightful content that drives growth across the sales and marketing funnels and supports customer success.

11/15/2024

Big news! We have been acquired by SF-based content and comms firm LaunchSquad! Our CEO, Meg Scarborough, is a LS alum. We’re so excited for this full-circle moment and all that’s to come from joining forces!

05/10/2024

Get more out of your customer content

05/02/2024

When a Megawatt client goes public and all you wanna do is ~DANCE~

10/08/2023

Indigenous Peoples' Day is a US holiday that celebrates and honors indigenous American peoples and commemorates their histories and cultures.

While not every US state and territory recognizes this day as a national holiday, at Megawatt, we have chosen to honor the contributions of all indigenous communities by celebrating the holiday as a company.

We will be offline tomorrow.

10/04/2023

Here's a sneak peek at what we'll be sharing in this week's "Dear Wattson," the Megawatt newsletter.

Every week, we answer one common content marketing conundrum. Want to get the full scoop?

Sign up here before Friday! https://bit.ly/3PFiRzj (scroll on down to the bottom!)

09/15/2023

Happy LatinX-Hispanic Heritage Month. Starting today through October 15, we will be highlighting the contributions of LatinX-Hispanic Americans in Marketing & Tech.

According to the U.S Equal Employment Opportunity Commission (EEOC), while LatinX-Hispanic Americans make up 18% of the total population, they only hold 8% of the jobs in tech and less than 4% of the computing diplomas.

While we are not currently hiring, Megawatt is committed to increasing Hispanic and LatinX representation on our team. We believe that different perspectives and lived experiences improve our company culture, work and creativity.

08/14/2023

We might be a fully-remote content marketing agency but that doesn't mean our employees never see each other in person. The Project Management team met up last week for lunch in Houston (and to meet the newest member of the Megawatt family, baby Emma).

These women keep every project organized, on time and in scope.

06/01/2023

We are kicking-off Pride month by celebrating and highlighting the contributions of the LGBTQ community.

At Megawatt, we deeply value creating a company culture where every employee feels accepted, respected and embraced for who they are.

05/22/2023

📢📊 Wondering what metrics truly matter in content marketing? Let's uncover the secrets to success!

Focus on key metrics like time on page to gauge engagement, MQLs to track promising leads, and customer loyalty. And let's not forget the impact of your content on brand perception — use surveys and social listening to shape it!

Align your metrics with goals, evaluate their relevance, and optimize your campaigns for stellar results. Let's light up your content game! ✨💡

05/19/2023

Working with an agency can 10x your marketing efforts…if you leverage them correctly.

This article, by our VP of Ops and Client Services explains how to know if you’re ready to work with an agency, and how to get the most out of the relationship.

Link in bio!

05/16/2023

In honor of month we are highlighting a few of our amazing employees!

Name: Alisa Ligman
Location: Metro Atlanta Area
Title: Content Writer

How and why do you honor or celebrate AAPI month?
I love hearing stories from other AAPI people as they highlight their experiences throughout the month. It's also fun to learn about other AAPI cultures that I'm not as familiar with.

What is something you wish more people knew about AAPI professionals in B2B tech or content marketing?

As people get to know or work alongside AAPI professionals, they should challenge their own assumptions and be open to learn. Unfortunately, some racial/cultural assumptions still creep into the hiring process within many industries, including B2B tech and content marketing. Overcoming it ultimately starts with a willingness to learn.

Every person with an AAPI background has a different story to tell and a unique perspective. There's a lot of richness and nuance behind every AAPI person's heritage. For example, I am half-Chinese, but my family has lived in Singapore for several generations. Many are surprised to hear that our culture differs from traditional Chinese culture (it's actually a melting pot of Singaporean, Malaysian, Thai, Indonesian, AND Chinese cultures) .

Anything else you want to share or recommend related to AAPI month?
Go try some AAPI cuisines in your local city this month 🙂 It's a fun (and tasty) way to learn about Asian-American and Pacific Islander culture! A few of my favorite food/drinks at AAPI restaurants include Vietnamese bánh mì, taro-flavored boba tea, Thai iced tea, Indian malai kofta curry, Korean hot dogs, and Chinese hand-pulled noodles.

05/11/2023

Month Employee Spotlight:

Name: Alex

Location: New Jersey

Title: Content Writer

How and why do you honor or celebrate AAPI month?

I grew up with my grandparents, so my culture and identity as a Chinese-American person is very important to me and embedded throughout my entire life. I honor AAPI month in order to honor them, and the sacrifices they made when they immigrated to this country.

Who is an AAPI leader, past or present that you admire?

I really love Grace Lee Boggs — for her lifelong commitment to activism and intersectional justice. If you don't know her, look her up!

What is something you wish more people knew about AAPI professionals in B2B tech or content marketing?

That we're more than the "model minority" stereotype — we're great writers, thinkers, innovators, and creators.

Anything else you want to share or recommend related to AAPI month?

Give business to your local Chinatown! Whether it's for dim sum, grocery shopping, or anything else — you can make a huge difference by supporting these communities that were hit hard by COVID.

Address

Boston, MA

Telephone

+18572640616

Website

http://www.megawattcontent.com/

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