01/31/2023
Are you making the most of your Instagram profile π€ββββββββ
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The space at the top of your profile (your name, bio, and URL) is the first thing people see when people come to your page. Making the most of it will not only help your audience know what to expect from your page, but will also help boost your searchability πββββββββ
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Make sure your Instagram has the following:ββββββββ
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β’ DESCRIPTIVE HANDLE. Your Instagram handle should be short and sweet, and include your business name.ββββββββ
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β’ PAGE NAME. The bolded section under your profile picture should include your business name and what you specialize in (ex. content marketing). If you are a content creator, youβll want to include your niche next to your name!ββββββββ
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β’ YOUR BIO. In the bio section of your Instagram profile, you should explain who you are, your product/service, who you help, and where you are located. Donβt forget to ad in a call to action before your link!ββββββββ
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β’ URL. Every Instagram profile has the option to add a URL to their bio - take advantage of it! Include either a direct link to your website or a link to your Instagram landing page. ββββββββ
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β’ PINNED POSTS. Pin up to 3 of your most important pieces of content for your audience to reference. These can be posts with FAQs, an intro to your brand, your services, etc.ββββββββ
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